A £5m TV campaign, featuring the song When the Boat Comes In, performed by Fisherman’s Friends, was shot in Port Isaac. The vocal group, which hails from the Cornish fishing village, hit the headlines last year when it signed a £1m recording deal with Universal.
The ads, by Mother, will back the launch of a range of four-pack large haddock and cod fillets. The campaign breaks next week and will be supported by digital and PR activity.
Findus, which owns Young’s, recently axed 20 roles from its UK marketing department. The restructure was managed by UK and Ireland managing director Leendert den Hollander.