Youth Perspective 7: Twenty Years of Creating Fame for Levi's

This annual conference provided key insights into the ever changing market of 18-26 year olds, giving a real sense of the essence of today's youth. Presentation by Derek Robson, Group Business Director, BBH

Now that alternative youth culture is mainstream and kids have become more complex and indefinable, how can a marketer reach them in terms of understanding and selling in fresh ways, without inviting rejection?

At Youth Perspective 7, Marketing continued it’s successful sell out series of conferences, providing key insights into the ever-changing market of 18-26 year olds. Up-to-the minute research, practical advice youth opinion and case studies are presented in an informative and interesting way.

We live in a society infatuated by fame. There is a proliferation of celebrity magazines, celebrities appear on the front pages of the newspapers, even the broadsheets, almost daily, and the huge success of TV programmes like Big Brother and Pop Idol are testament to this phenomenon.

What does this mean for brands trying to cut through the media clutter and get noticed too?

A presentation looking at how BBH has created and sustained fame for Levi's over the last 20 years.

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