Youth site to offer digital camera pods in UK clubs.

UK clubbers will soon be able to capture their experiences by taking digital pictures of themselves and emailing them to friends via a new youth lifestyle web site.

Youth site Spaced (www. spaced.co.uk) launches on 16 March and will roll out pods - consisting of a digital camera embedded in a screen - to several nightclubs. All pictures will be displayed on the site's gallery section.

Spaced has poached music journalists from Arena and Ministry magazines to provide lifestyle features, music news and reviews, as well as an entertainment listings section.

The pods will appear initially in 10 top clubs, including Turnmills, Cream, The End, Miss Moneypenny's and Creation, before rolling out to other clubs in the UK and Ibiza this summer.

Each participating club will have its own microsite linked to the main Spaced site.

Spaced will make money on the images and by taking advertising on the site. Anna Stokes, marketing director at Spaced UK, said: "The advertising has to be in synergy with the product.

"It won't be plastered all over the place. We've chosen credible and trustworthy clubs that provide a cross-section of clubbing types and music styles."

The site will also have a chat room and a section called Spaced Out, which will enable users to download music content and be a virtual DJ.

Clubbers are charged #2 for the pods to take six digital images, one of which they choose to email to up to three recipients via a touch-screen keyboard. They then choose from a portfolio of messages to attach to the photo, such as "Loved up", "Wish you were here" and "Feeling spangled".

UK clubbers will soon be able to capture their experiences by taking digital pictures of themselves and emailing them to friends via a new youth lifestyle web site.

Youth site Spaced (www. spaced.co.uk) launches on 16 March and will roll out pods - consisting of a digital camera embedded in a screen - to several nightclubs. All pictures will be displayed on the site's gallery section.

Spaced has poached music journalists from Arena and Ministry magazines to provide lifestyle features, music news and reviews, as well as an entertainment listings section.

The pods will appear initially in 10 top clubs, including Turnmills, Cream, The End, Miss Moneypenny's and Creation, before rolling out to other clubs in the UK and Ibiza this summer.

Each participating club will have its own microsite linked to the main Spaced site.

Spaced will make money on the images and by taking advertising on the site. Anna Stokes, marketing director at Spaced UK, said: "The advertising has to be in synergy with the product.

"It won't be plastered all over the place. We've chosen credible and trustworthy clubs that provide a cross-section of clubbing types and music styles."

The site will also have a chat room and a section called Spaced Out, which will enable users to download music content and be a virtual DJ.

Clubbers are charged #2 for the pods to take six digital images, one of which they choose to email to up to three recipients via a touch-screen keyboard. They then choose from a portfolio of messages to attach to the photo, such as "Loved up", "Wish you were here" and "Feeling spangled".





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