YouTube creates beach-themed activation at Cannes Lions Festival

YouTube is delivering the 'YouTube Beach' at Cannes Lions Festival from 17-24 June, and is using the activation to celebrate diversity.

 YouTube to stage beach-themed activation at Cannes Lions Festival
YouTube to stage beach-themed activation at Cannes Lions Festival

The YouTube beach has been designed by production agency Set Live, and invites guests to meet the producers, creators and brands that are shaping today’s culture at one of the brand's Lightning Talks. Visitors to the activation will also be able to take part in a YouTube Challenge or experience a 360-degree adventure.

Experiential printing agency YR Live is working with YouTube to supply custom merchandise on demand for guests. On 24 June, YouTube will be celebrating Pride Day with rainbow-coloured beachwear designs available for visitors to the beach, as well as live performances, fancy dress and a Pride party.

More: Last week, it was announced that Virgin Holidays would unveil its latest airport lounge, 'The Departure Beach'. In July, Nyetimber and Plymouth Gin will create a seaside-themed pop-up celebrating summer.

For your daily hit of news from the brand experience community, weekly brand updates or your monthly trend download, register and subscribe to Event and our bulletins

Follow @HannahLEllison1

Comment below to let us know what you think.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now