YouTube expands to global markets

PARIS - YouTube has announced plans to expand beyond the US market and launch a series of mobile services, building on its current power.

YouTube: Global expansion and mobile plans announced
YouTube: Global expansion and mobile plans announced

YouTube, which was bought by Google for £1.65 billion last year, is launching local-language versions in France, Italy, the Netherlands, Spain, Poland, Brazil, Japan, and the UK. The nine new versions will be followed by more local versions, which will offer unique location-based features on top of native translation. The company claimed that most of its visits already come from users in other countries.

The video-sharing site's co-founder, Chad Hurley, said in Paris yesterday that it was only a lack of resources that meant the company was launching nine sites instead of 140. Hurley added: "Video is universal and allows people around the world to communicate and exchange ideas. YouTube will now be a more accessible and interesting to a worldwide audience."

Yesterday's announcement shows confidence in the face of Viacom's copyright lawsuit against YouTube. Viacom is suing Google and YouTube for posting copyrighted content on the video-sharing site. In defence, the firms claim that copyright clips are removed as soon as the legal content owner makes a complaint.


Hayley Pinkerfield recommends

YouTube site

Read more

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content