YouTube launches mini ads to woo brands

YouTube has launched a series of six-second ads in a fresh attempt to woo advertisers to the platform's ability to capture niche audiences.

The ads, launched on YouTube, Twitter and LinkedIn, promote the Google-owned platform’s engaged audience, Ad Age reported

YouTube has sought to reassure brands this year after ads unwittingly appeared on extremist websites via programmatically-placed inventory.

The "6 second audience stories" ads will run for six weeks ahead of Advertising Week in New York. Each spot focuses on a demographic, such as "Gen Xers", "parents" and "sports fans". 

The ads link to a page on the advertising channels section on thinkwithgoogle.com, where it is said that advertisers can "get to know your audience better by getting to know their behaviour on YouTube".

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