YouTube launches mini ads to woo brands

YouTube has launched a series of six-second ads in a fresh attempt to woo advertisers to the platform's ability to capture niche audiences.

The ads, launched on YouTube, Twitter and LinkedIn, promote the Google-owned platform’s engaged audience, Ad Age reported

YouTube has sought to reassure brands this year after ads unwittingly appeared on extremist websites via programmatically-placed inventory.

The "6 second audience stories" ads will run for six weeks ahead of Advertising Week in New York. Each spot focuses on a demographic, such as "Gen Xers", "parents" and "sports fans". 

The ads link to a page on the advertising channels section on thinkwithgoogle.com, where it is said that advertisers can "get to know your audience better by getting to know their behaviour on YouTube".

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content