YouTube offers livestreaming for 360-degree video...and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

YouTube: offering 360-degree, livestreamed video
YouTube: offering 360-degree, livestreamed video

YouTube offers live, 360-degree video to boost eyeballs

YouTube has upped the video game by offering livestreaming in 360-degree video, meaning viewers could tune into a live sports match and look around the action, or watch a live concert.

Along with immersive video, YouTube has launched spatial audio, so that sound surrounds the viewer as it does in real life.

YouTube has supported 360-degree video since March last year, but this is the first time it’s enabling livestreaming.

The videos can be watched on PC or, ideally, on the Android YouTube app with a Google Cardboard headset.

Source: YouTube

Labour ban on McDonald's stand due to union record

Labour's on a McDonald's stand at its annual party conference stems from its poor union rights record, leader Jeremy Corbyn has said.

Labour MPs voiced their displeasure at the ban yesterday, describing the move to bar the junk food chain as "snobbish". It had been suggested that Corbyn's vegetarianism may have led to the ban.

But Corbyn said the decision was motivated by the chain's decision not to recognise the Bakers’ Food And Allied Workers Union (BFAW) and other unions.

Losing the stand will reportedly rob the party of £30,000, causing further consternation to MPs, but the decision could still be overturned by Labour's ruling executive committee.

Source: Huffington Post

Hyundai partners Cisco for internet-connected car tech

Hyundai has signed its first connected car partnership, picking Cisco to help it develop "high-performing computers on wheels".

At this stage, the granular detail of the partnership isn’t clear, but the company said the pair had agreed to co-develop network tech that could transfer large amounts of data at high speed.

Carmakers are increasingly tying up with tech firms to explore the possibilities in connected cars, with Toyota signing up with Microsoft and Ford has partnered with Amazon.

Source: Financial Times

Catch up with some of our longer reads...

Creativity is a serious business: from shape-shifting cars to creating compelling content

As Marketing explores creativity and design in its April issue, editor Rachel Barnes discusses what creativity means in the digital age and why we should all embrace these "disruptive, messy, exciting and sometimes uncomfortable and challenging" times.

Mary Portas: creativity is about finding a brand's essence and expressing it in a powerful way

The queen of the high street discusses how advertising was the last thing on her mind when designing the retail experience.

Have a listen to the Marketing Mind podcast...

Domino's head of digital Nick Dutch, and Iris' head of planning Ben Essen join the podcast to talk about their experiences at SXSW, discussing everything from capitalism as a valid economic model to whether marketers can ever ethically use brainwave-reading headsets.