Yves Saint Laurent in street marketing push

Fashion brand Yves Saint Laurent is to distribute a preview of its new autumn/winter collection on the streets of London this weekend.

Daria Werbowy: models YSL's autumn/winter collection
Daria Werbowy: models YSL's autumn/winter collection

The seventh edition of YSL's Manifesto is an A3 document containing images of the new collection, modelled by Daria Werbowy, which were not used in the official A/W 2010 ad campaign.

Copies will be handed out on the streets in London this Saturday, 18 September. The locations have not yet been disclosed.

YSL is working with MPG, the Havas media agency, to promote the Manifesto, while Havas Sports & Entertainment will manage distribution of the product for the third time running.

The first 1,150 people to be given a copy of the Manifesto on Saturday will also receive a custom cotton bag, designed by Stefano Pilati, YSL's creative director.

Jamie Hough, group business manager at Havas Sports & Entertainment, said: "We are delighted to be working with Yves Saint Laurent on this project for the third consecutive time and excited to showcase the new fashion range for this season."

The London distribution locations will be announced tomorrow (16 September) on YSL's microsite, http://yslmanifesto.com.