Zalando "Dress for yourself, nobody else" by Mother

Zalando takes on the judgment of the summer fashion season by encouraging people to "dress for yourself, nobody else".

The campaign taps into the insight that summer is the season when people should feel most free, but external pressures and unrealistic standards can inhibit this freedom. Created by Mother, the ad features men, women and children who all celebrate their personal sense of style, from florals to animal print, at a chic beach setting. It was directed by Mark Albiston through Sweetshop.

Credits

Agency
TV director
Stills photographer
Social director
TV post production
MPC
Campaign stylist
TV stylists
Client
Director marketing strategy & campaign
Lead account management
Head of campaign management
Lead campaign management
Campaign management

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE