Zalando "Dress for yourself, nobody else" by Mother

Zalando takes on the judgment of the summer fashion season by encouraging people to "dress for yourself, nobody else".

The campaign taps into the insight that summer is the season when people should feel most free, but external pressures and unrealistic standards can inhibit this freedom. Created by Mother, the ad features men, women and children who all celebrate their personal sense of style, from florals to animal print, at a chic beach setting. It was directed by Mark Albiston through Sweetshop.


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