Zalando celebrates body confidence with its autumn/winter campaign, "Free to be".
The 60-second spot features an eclectic range of inspirational figures, including gender-nonconforming model Rain Dove, teen ballet star Leroy Mokgatle (who was told he was too short to make it as a principal dancer), plus-sized model Felicity Hayward and supermodel/activist Adwoah Aboa, who recently gained acclaim on the cover of this month’s Vogue, as guest edited by Meghan Markle.
Zalando’s ad launches on TV across 15 markets on Sunday (15 September) and is matched with a local voice in each country. It will be supported by partnerships with TikTok and Twitch. The brand is also promoting its message of inclusivity through its sponsorship of London’s Queer Fashion Show, which is taking place in the V&A Museum of Childhood on 20 September.
This comes after the brand’s wonderfully quirky summer campaign, "Dress for yourself, nobody else". The work was created by Sam Daly and Rob Greaves, art directed by Oksana Valentelis and directed by Georgia Hudson through Park Pictures.