Zanussi anchors new ad campaign on the web

– Zanussi, the electrical goods firm, is to make the internet the focus for the launch campaign for its new advanced washing machine, the IZ.

– Zanussi, the electrical goods firm, is to make the internet the focus for the launch campaign for its new advanced washing machine, the IZ.

A four-week radio, press and web advertising teaser campaign will direct consumers to the Zanussi website, where they will be able to find out more about the IZ washing machine.

Visitors to the site will be able to see the product, walk around virtually and open doors to look inside. They can then request a brochure, enter a competition and locate their nearest Zanussi stockist.



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