Radulovic will focus on providing strategic direction on affiliate campaigns for Capital One, Zurich and Qantas as well as Zed's wider client portfolio.
She joins Zed from Vizeum where she worked across all client sectors including finance, utilities and telecoms. At Zed Radulovic will report to board director Nick Burcher.
Radulovic said: "It is great to join an agency with such a strong focus on integrated media and this was one of the major attractions of coming to Zed.
"I'm looking forward to continuing to develop Zed's affiliate expertise and playing an integral part within the team."