Zenith aims to raise global profile with new-look net portal

Zenith Media is hoping to make its recently launched internet portal ZenithMedia.com, the first online port of call for everyone in the media industry.

Zenith Media is hoping to make its recently launched internet

portal ZenithMedia.com, the first online port of call for everyone in

the media industry.



The website provides a daily updated directory of links to more than

4,000 sites in 170 categories, aimed at users in the media industry.



It includes details on media owners and clients, displayed in

alphabetical order, and contains media and marketing news updates. Users

can also find out about Zenith personnel and print off a list of the

agency’s worldwide clients, which include Carlsberg, HSBC,

Hewlett-Packard and Puma.



’As far as media sales goes, we’ve got links to all the major media

owners’ sites, so people can keep up with what the opposition is doing’,

said Frank Harrison, Zenith’s director of strategic resources.



Harrison, who is responsible for running the site, added: ’We also

provide links to all the research companies and media glossaries, so

sales people have the up-to-date information they need at their

fingertips.



’Ideally, we’d like people in the industry to use the site as their home

page.’



Zenith has had a basic website up and running since November 1995.

However, it only completed its transformation into an internet portal in

the last few weeks.



’We are hoping that as a result of people using this resource, we can

raise Zenith’s profile, particularly in those parts of the world where

the company is not so well known,’ said Harrison.



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