Zenith confirms US media domination

US media companies continue to dominate the world, occupying the top six places in ZenithOptimedia's ranking of the top 30 global media owners.

Time Warner is a clear leader in the table, which ranks media owners based on their revenues from activities that support advertising. Its $29.83 billion media revenues dwarf the $16.73 billion of News Corporation in second place.

There are three UK media owners in the top 30. BSkyB is ranked 11th with revenues of $6.77 billion, ITV in 23rd place with $3.35 billion in revenues and Daily Mail & General Trust in 27th with $3.08 billion.

Two new-media companies make the top 30. Google appears in 13th place with media revenue of $6.07 billion and Yahoo! is in 15th place with $5.26 billion.

The rankings are based on revenues for 2005 or the nearest equivalent. In total, 16 of the top 30 are US-based, four are Japanese, three each are from France and the UK, two from Germany and one each from Spain and Italy. The German company Bertelsmann, in seventh, is the largest media company outside the US with revenues of $9.62 billion.


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