Zenith lands buying accounts for Stena Line and John Frieda new business

Zenith Media has won pounds 4 million worth of new business, with

its appointment to handle the TV buying for P&O Stena Line, as well as

the TV task for the haircare brand John Frieda.

Zenith scooped the pounds 3 million Stena Line account following a

three-way pitch. MindShare previously handled the business.

Zenith will work alongside Link ICA, and J. Walter Thompson on the Stena

Line account.

Simon Johnson, the head of marketing at Stena Line, said: 'We were

looking for an agency with a proven media purchasing pedigree, coupled

with the ability to assist us in our aim to embrace new interactive

media opportunities. In Zenith I am positive we have found the right

partner for our future.'

Tim Greatrex, the deputy managing director of Zenith Media, added: 'We

expect a challenging and exciting relationship with Stena Line as they

explore new routes to market.'

Zenith will handle the pounds 1 million TV brief for John Frieda, while

Brian Clarke Media has retained the print buying account.

Rebecca Dillon, the managing director of John Frieda, commented: 'We

were impressed by Zenith's strategic approach to the brief and felt

confident that they could deliver the quality of the TV schedule we


Donna Malone, an account director at Zenith, said: 'The win further

demonstrates our improved strategic planning as well as our continued

trading strength.'