Zenith Media has launched its digital arm, Zenith Interactive Services, into the US and appointed Bryan McCarter from Organic as managing director.
McCarter will report to Zenith's chief executive officer in the US, Rich Hamilton. Zenith Interactive Services advises clients on all aspects of interactive communication, from the web to other developing opportunities.
Zenith Interactive Services was launched in the UK in January, where it is headed up by Chris Ketley. The American market is the second office to open and Zenith intends to roll the unit out in Spain, France and Hong Kong later this year.