- Zenith Worldwide is to launch in Japan later this month in a joint venture deal with Japanese advertising agency, Yomiko.
Initially, Zenith will operate as a separate unit under Yomiko with a focus on media planning and planning systems for Yomiko's major clients worldwide. Zenith has already installed its global proprietary Zoom (Zenith Optimisation of Media) system in Yomiko's offices.
Yomiko is the sixth largest in Japan with billings of almost $1 billion and seven regional offices in Japan. It's clients include Asahi Breweries, Fuji Photo Film and Japan Airlines among others.
John Perriss, Zenith Worldwide chairman and chief executive officer, said: "We see Japan as a critical market for Zenith to expand our global presence and are wholly committed to a long term partnership with Yomiko."