Zenith Media has scooped another piece of planning out of sister
creative agency Saatchi & Saatchi with its appointment to the
consolidated pounds 12 million Columbia TriStar films account.
Columbia TriStar kicked off a review earlier this year (Campaign, 2
March) and invited Optimedia, MediaCom, Saatchi & Saatchi, Manning
Gottlieb Media and Zenith to pitch for the account. Zenith Media was the
incumbent on the buying business. It is believed that the final pitch
involved Zenith and Manning Gottlieb.
The planning for Columbia's video and films business will now be added
to Zenith's business. Columbia is owned by Sony Pictures and distributes
films such as Snatch and Erin Brokovich. The film company is believed to
have decided to review its business because it felt it needed to
simplify its relationship between its creative agency and media
Zenith has been an incumbent on the film account for ten years and
picked up the home video business from Lansdown Conquest just over two
Last September Saatchi & Saatchi lost the pounds 30 million strategic
media planning account for Toyota and Lexus to Zenith, which was an
incumbent on the car company's buying account. The planning for Toyota
had been at Saatchis since the start of 1992.
Sony is reviewing its dollars 250 million US media account, which is
held by Universal McCann, following the appointment of a new marketing
chief, Jeff Blake. The media agency is pitching alongside a number of
other undisclosed agencies.