Zenith was one of the first "independent" media agencies, for a start. Zenith Media Buying Services broke the mould when it was born out of a fusion of media-buying departments at several Saatchi and Saatchi Group agencies, and media independent Ray Morgan & Partners.
It is seen by some as forerunner to WPP’s GroupM operation, which only came along 15 years later.
And the covers of Campaign – building up to the launch on 30 October 1988 – looked a little different too.
As part of its 25th anniversary celebrations this week, ZenithOptimedia is kicking off a major study of the changes the world could see over the next 25 years. Given the transformations since it was launched in that warehouse, we expect there to be plenty.
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