Zenith Media to offer Euro 2000 TV ratings through new website

Zenith Media has launched a website dedicated to Euro 2000 to keep advertisers updated with game results and TV ratings.

Zenith Media has launched a website dedicated to Euro 2000 to keep

advertisers updated with game results and TV ratings.



The site - www.zenith-media.com/euro2000 - will contain information on

TV audiences in 15 European markets throughout the three-week

competition.



When the tournament begins on 10 June, visitors can discover which match

pulled the largest crowd and see how popular the tournament is on a

country-by-country basis.



Zenith is also running a fantasy buyer competition on the site called

’Spot the Rating’, where entrants have to predict which matches will

draw the largest TV audiences.



Armed with a budget of pounds 1 million, competitors buy 30-second ad

spots in five countries - Germany, France, Italy, Spain and the UK.



The winner is the player who achieves the highest aggregate number of

viewers for his or her match selection. Spot the Rating’s top prize is a

widescreen television.



’Our target is to provide a one-stop shop,’ said Steve King, Zenith’s

European CEO. ’The site will provide up-to-the-minute demographic and

volume information to aid clients’ strategic spot buys.



’We provided a similar service in 1998 for the World Cup. It was so

successful that we felt it was essential to repeat the exercise for this

major tournament.’



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus