– Zenith Media has named the ex marketing director of Amazon.co.uk, Chris Ketley, as the head of its new division offering interactive marketing solutions as wella as new media planning and buying services.
Zenith Interactive Solutions, which launches on 4 January, will work with clients including BT and Carlsberg Tetley.
Ketley will initially head a team of five, which will include press director Damian Blackden. Ketley exited Amazon.com last year after only four months with the company. He had previously worked at the Automobile Association as the company's first UK-based marketing director.
