Zenith and PHD fight for Customs task

COI is holding a pitch to find a media planning agency to work for HM Revenue & Customs.

ZenithOptimedia and PHD are pitching head to head for the brief, which involves targeting small- and medium-sized businesses to raise awareness of a new measure to tackle spirits duty fraud.

The UK Duty Stamps Scheme means that spirits or wine sold with an alcohol strength of more than 30 per cent must carry a Duty Stamp.

The move is designed to stop small retailers selling imported spirits without having paid duty. The new rules come into force on 1 October.

The two media agencies have been briefed to develop ideas on how to communicate the launch. Cheethambell JWT is the creative agency for HM Revenue & Customs alcohol stamp duty.

HM Revenue & Customs was created by a merger of the Inland Revenue with Customs & Excise in 2004.

Both ZenithOptimedia and PHD were retained on COI's £148 million planning roster when it was overhauled in February.

In a separate move, HM Customs has relaxed the rules governing the importation of alcohol and tobacco for personal use.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus