Zenith Media is attempting to beef up its strategic credentials
with the creation of a top tier of managing partners who will develop
the agency’s client services.
The team consists of Tom George, Zenith’s head of broadcast, Caroline
Simpson, the agency’s head of press, the broadcast directors, Ian Lewis,
Rob Hill and Yvonne Scullion, the press director, Theresa Coligan, and
the head of planning, Rosemary Gorman.
Meanwhile, Steve Hyde, Zenith’s joint head of media planning with
Gorman, is leaving the agency.
He said: ’I have been doing this solidly for 18 years and I have been
with this company from day one. I want to move on and do something
different.’ He leaves on Friday.
Simon Marquis, the managing director of Zenith, explained: ’These
changes reflect a greater focus on account direction because,
inevitably, it is these seven people who will be spearheading our
development towards a more client-focused operation.
’The way forward is to develop and enhance our services to existing
clients, for the bulk of whom we are only doing media buying. We need to
do planning across more of those accounts.’
Zenith has also promoted two people to board director level. Kelly
Harrold has been made a press director while Jacqui Peacock has been
made a TV director.
Catherine Becker, the head of marketing communications at Aegis, has
been brought in to widen Zenith’s planning credentials.
Marquis said that the agency was still looking for a planner at a senior
level, adding: ’We are interested in expanding our planning and research
output.’
