Zenith resigns pounds 2m H. Samuel account after Signet dispute

Zenith Media has resigned the pounds 2 million media planning and buying account for H. Samuel Jewellers, following differences in opinion with its parent company, Signet.

Zenith Media has resigned the pounds 2 million media planning and

buying account for H. Samuel Jewellers, following differences in opinion

with its parent company, Signet.



It is likely that Zenith will also part company with Signet’s Ernest

Jones brand shortly. Sources indicate that Signet has been talking to

other agencies about its business, notably CIA Medianetwork. No-one at

Signet or CIA Medianetwork was available for comment.



Graham Duff, the chief executive of Zenith Media, said: ’We clearly have

a different view on professional business standards. It’s disappointing

given that we remained loyal to Signet during the difficult times it was

having as a company. We sadly have decided to part company.’



Signet, which advertises heavily in the press as well as using some TV

and radio advertising, concentrates the majority of its advertising in

the run-up to Christmas. The company has had a turbulent few years,

revamping its stores last September while emphasising its brand heritage

with the line, ’Creating special moments since 1862.’ Signet’s

relationship with the creative agency, Mortimer Whittaker O’Sullivan,

remains unchanged.



Zenith has worked on the Signet account since February 1995 when it won

the business for the rebranded Ratners group following a three-way pitch

against AMS and Total Media.



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