LONDON - Molson Coors has appointed ZenithOptimedia to handle its £15 million media planning and buying account.
The agency will handle the business after winning a final head-to-head contest against MediaCom in a pitch co-ordinated by ISBA.
Incumbent agency Vizeum and Mindshare were also involved in the pitch for the business, which includes media for brands such as Carling and Grolsch.
The review was called by the brewer in August.
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