ZenithOptimedia global ad expenditure forecast

After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.

Advertising spend for 2011 and 2012 is optimistic, according to Zenith Optimedia
Advertising spend for 2011 and 2012 is optimistic, according to Zenith Optimedia

Broadcast and Internet are predicted to lead the recovery with the fastet growth over other mediums over the next 2 years. The forecast, released 19 July, is its third upgrade in a row this year, after six consecutive downgrades.

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