ZenithOptimedia strengthens senior management team

LONDON – ZenithOptimedia has bolstered its senior management line-up with the promotion of Mark Howley from general manager to managing partner.

As well as Howley, the agency has promoted Marco Bertozzi, the former commercial director of Zed Media, to marketing director.

Howley will be responsible for a group of 35 planners and will also sit on the management executive board. He will work across the range of Zenith's clients, which include British Airways, Procter & Gamble and Toyota.

Bertozzi's brief is to focus on new business, as well as spearheading the agency’s general marketing requirements.

Gerry Boyle, ZenithOptimedia's managing director, said: "Mark and Marco are both brilliant operators. Their input to different parts of the business will be crucial in helping us fulfil our potential this year."

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