ZenithOptimedia wins global BBC Worldwide media

LONDON - ZenithOptimedia has won the global BBC Worldwide media planning and buying business after a pitch.

BBC Worldwide... awards global media to ZentihOptimedia
BBC Worldwide... awards global media to ZentihOptimedia

The agency scooped the account after a final shoot-out with the WPP-owned Maxus.

PHD, the incumbent on the business, declined to repitch.

ZenithOptimedia will work on BBC Worldwide brands such as Top Gear, BBC America, BBC Knowledge, Planet Earth and Doctor Who.