Zentropy scoops Microsoft brief to redevelop business websites

Zentropy Partners has won the account to develop Microsoft's

business websites, ousting Zinc from its position on the computing

giant's new- media roster.

The agency pitched against an undisclosed number of agencies to land the

account, which includes the development of business-to-business,

business-to-partner and education channels on the microsoft.com UK site.

Zentropy will develop the website in conjunction with AKQA, which

retains its place on a roster of two.

Zentropy is one of the corridor companies included in the

McCann-Erickson Worldgroup, whose ad network, McCann-Erickson Worldwide,

was awarded Microsoft's £290 million global ad account in March,

stripping the £7 million UK account from Euro RSCG Wnek Gosper,

whose parent company, Havas, also owns Zinc.

"We're very excited," Zentropy's managing director, Alastair Duncan,

said. "Microsoft is one of the biggest brands in the world and its

endorsement is significant. The internet is the most targeted

communications channel for business and we look forward to building on

the existing platform to deliver tangible benefits to both the end-user

and Microsoft."

Alongside the business brief, Zentropy will be asked to help simplify

navigation around the Microsoft site.

"It was essential that we selected an agency that is not only used to

delivering multiple complex projects but can also provide insight,

creativity and technical excellence," Microsoft's online marketing

manager, Jennifer Esty, said.

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