The company was put into the hands of the receivers on 23 January. It now has eight weeks to find a buyer to avoid its assets being wound up.
ITV's failure to sign a contract with Zip meant the consortium was unable to offer media agencies the ability to run ads on the channel.
Andrew Howells, the joint managing partner at Zip TV, said that, as a result, Sky's interactive platform was able to take a 90 per cent share of the market.
"Having a genuine alternative to Sky is a necessity," he said. "There is only room for one alternative and it needs to be an independent one."
ITV is understood to be planning its own interactive television platform, a move that would give Sky and ITV the ability effectively to fix their own prices for interactive TV bookings.