Zoopla has enlisted a dancing child as the star of its biggest marketing campaign to date, as the property site taps into the post-lockdown boom in the housing market.
The ad shows a grime-loving child as he bounces on his new bed at 83 Lime Road, which his family found on Zoopla. As Billy continues to dance in slow motion, it is revealed (via a voiceover from After Life’s Diane Morgan) that the new house has an extra bedroom, meaning the "absolute G" no longer has to share a room with his little brother, Dylan.
The work was directed by 32 through Pulse Films. It launched on Saturday (15 August) and is running for eight weeks across TV, social media, digital and out-of-home. Media planning and buying was handled by Essence, which won the account in March after Zoopla ended its five-year relationship with Goodstuff Communications.
The film is part of Zoopla’s "We know what a home is really worth" brand positioning – its first campaign by Lucky Generals – that launched last year to showcase the joy of moving home.