Zoopla "Crab world" by 101

Zoopla is coming out of its shell with a new campaign depicting hermit crabs as typical home-buyers discussing property.

The effort comes as the nine-year-old brand branches beyond property search into areas such as finding energy providers and removal companies. The ad is the first work by 101, which started on the account late last year and spent a week in Costa Rica filming the crabs. Ryan Delehanty, Jack Willoughby, Serhan Asim and Greg Stekelman created the ad and Augusto Sola directed it through Riff Raff. 

Credits

Client
Chief marketing officer
Head of marketing
Senior marketing manager
Media agency
Creative agency
101
Executive creative directors
Designer
Business lead
Account director
Account manager
Strategist
Agency print producer
Production company
Director
Executive producer
Producer
Sound design
750
Post production
MPC
Producer
MPC

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE