It has appointed Gareth Helm as chief marketing officer from MoneySuperMarket, TravelSuperMarket and MoneySavingExpert, where he was most recently brand director.
Helm, who also formerly marketing director at Mars UK and Innocent Drinks, will report directly to founder and CEO Alex Chesterman and will lead the brand's marketing strategy, tasked with growing awareness.
"Zoopla has grown to become a national household brand and I am looking forward to maintaining and growing this position," said Helm.
"I am excited by the group’s ambitions, vision and plans for the future and look forward to ensuring that we continue to drive usage amongst digital property consumers."
Alex Chesterman, CEO and founder said: "We are delighted to welcome Gareth to our team.
"His wealth of marketing experience and the results achieved for an array of big consumer brands is extremely impressive and I am looking forward to having him working on our brands to ensure that we are the number one choice for consumers when it comes to the property market."