Zoopla "We know what a home is really worth" by Lucky Generals

Zoopla's first campaign by Lucky Generals showcases the joyful side of moving home.

Narrated by Motherland actress Diane Morgan, "Power tools" shows new homeowner Alex as she attacks her wall with a power sander. A second spot, "Picture frame", follows Tina and Jake as they, well, christen their new bedroom.

The campaign will run across TV, video-on-demand, out-of-home, display and social from 26 December. It was written by Ed Cole, art directed by Lewis Mooney, and directed by 32 through Pulse Films. Media was handled by Goodstuff Communications.

Lucky Generals won Zoopla's advertising account this year.


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