Zubrowka hosts immersive vodka experience at Wilderness Festival

Bison grass vodka brand Zubrowka is hosting the Zubrowka Den at this year's Wilderness Festival.

Zubrowka: immersive wildlife-themed experience at Wilderness
Zubrowka: immersive wildlife-themed experience at Wilderness

The Oxfordshire event starts today (7 August) and runs until 10 August. Zubrowka has partnered with design duo Studio-Boo and theatre company Reuben Feels to create an immersive space located within a forest-inspired tepee tent, with art installations, wildllfe and a woodland bar. 

The vodka brand will be hosting tastings and animal mask-making workshops against a background of storytelling and music highlighting the brand's heritage. 

The experience is also appealing to the senses, with an apple tree with hanging mobiles standing at the centre of the tepee, 3D paper creatures covering the furniture and bison grass sprouting from the tepee floor.

A bespoke bar made from traditional apple crates is serving cocktails, with brand ambassadors helping visitors to pair vodka with fruit. 

Comment below to let us know what you think. 

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.