Danny Rogers

Editor in Chief, the Brand Republic Group

Danny Rogers has been a leading media and marketing journalist for 15 years and is Editor in Chief for Haymarket’s Brand Republic Group (Campaign, Media Week, Marketing, PRWeek, BrandRepublic.com).

Danny won a number of awards during his six-year stint editing PRWeek, including Editor of the Year 2008 (winner - British Society of Magazine Editors) Editor of the Year 2009 (highly commended - PPA) - thanks to the title’s growing influence on the national news agenda, and a series of outstanding scoops.

He has previously been a contributing editor to the Financial Times and Media Guardian, as well as deputy editor for Marketing magazine, which he helped overhaul in 2004, winning PPA's Business Magazine of the Year.

Danny is a frequent media commentator on political and business issues, writing regularly for the Independent and the Guardian  along with broadcast appearances on the BBC (Today Programme, News 24, Working Lunch, World News, BBC World Service, FiveLive).

He also retains a strong interest in travel – writing consumer reviews and industry analysis. And is a keen sportsman, although his (lifelong) support for Chelsea Football Club wins him few friends.

Influencer relations are key part of luxury brands' marketing strategies, survey finds
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Influencer relations are key part of luxury brands' marketing strategies, survey finds

Influencer relations has become of higher priority to the luxury sector than traditional media relations according to a survey of members of the Luxury Communications Council (LCC), the community of comms and marketing experts from the luxury industry.

Wimbledon Championships to launch 'earned and paid media' content campaign
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Wimbledon Championships to launch 'earned and paid media' content campaign

With the Wimbledon Championships just two weeks away, the All England Club is launching a global campaign in a bid to grow its audience and build the future of the Wimbledon brand.

Freuds CEO Andrew McGuinness departs
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Freuds CEO Andrew McGuinness departs

Andrew McGuinness, the chief executive of top ten UK PR agency Freuds, has stepped down after two years in the role.

Campaign and PRWeek launch Brand Film Festival London to showcase brand storytelling
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Campaign and PRWeek launch Brand Film Festival London to showcase brand storytelling

Campaign, alongside sister title PRWeek, has opened entries for a new London festival that celebrates brand storytelling.

Rugby World Cup: Former England captain Dallaglio tackles the world of marcoms
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Rugby World Cup: Former England captain Dallaglio tackles the world of marcoms

Lawrence Dallaglio, the former England rugby union captain, tells Danny Rogers how BBH Sport plans to keep the Rugby World Cup marketing effort running for six weeks, and why learning to speak with an authentic voice to fans will enable the agency to branch out into other sports once the tournament has ended.

Do Huntsworth and Engine Group intend to merge?
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Do Huntsworth and Engine Group intend to merge?

As Huntsworth's half-year results were looming last week, and as the share price continued to flatline, one suspected the group would pull yet another rabbit from its top hat. Few predicted that rabbit would be Lord Chadlington himself.

All you need to know about Cannes in four minutes
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All you need to know about Cannes in four minutes

The Cannes Lions International Festival of Creativity, which concluded at the weekend, is the largest annual gathering of the world's advertising and PR professionals, designers, digital innovators and marketers.

The smart ones know it's an ongoing conversation
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The smart ones know it's an ongoing conversation

Sadly, I'll be absent from this spot next week. Don't worry (I know you weren't), I will be nearby and continuing the conversation. This word is crucial. But more of that in a moment. I am shifting my focus for a while to owned and earned media specifically. Although, increasingly, I would argue that it's all the same thing.

Behind POG travails lies a creative leadership battle
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Behind POG travails lies a creative leadership battle

A war is raging at the heart of the business world. A fierce conflict around creative leadership. It is so fundamental, so all-encompassing, we only notice the key skirmishes.

POG tripping over red tape in advertising arms race
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POG tripping over red tape in advertising arms race

As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media industry.

Group M wins Vodafone's £600m media account
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Group M wins Vodafone's £600m media account

Vodafone has awarded its estimated £600 million global media planning and buying account to Group M's MEC, with the UK account being run through a 'Team Red Media' unit.

Talent gets you to the top; character keeps you there
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Talent gets you to the top; character keeps you there

Reaching the top is relatively easy: it's staying there that's difficult. This was the message from the England football manager, Roy Hodgson, last week to a group of leaders from the advertising and media world.

Content is easy. What you really need is engagement
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Content is easy. What you really need is engagement

Occasionally, just occasionally, one sits in an industry conference and feels edified, justified. That happened this week during the News Corp chief executive Robert Thomson's chat with Sir Martin Sorrell at Bafta 195 Piccadilly.

Haymarket reduces debt, commits to B2B and heralds digital investments
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Haymarket reduces debt, commits to B2B and heralds digital investments

Haymarket Media Group, the independent publisher of B2B and B2C titles such as Campaign and What Car?, has revealed a group turnover of £318.2 million for the 18-month period to 30 June 2013, with an EBITDA of £30.8 million.

Stop worrying and learn to love the creative bomb
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Stop worrying and learn to love the creative bomb

Steve Henry, once a creative powerhouse behind HHCL and now a co-founder of the digital training business Decoded, accuses today's ad industry of becoming "terrified of making mistakes".

Lessons learned from BA's marathon creative review
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Lessons learned from BA's marathon creative review

The epic British Airways pitch - a seven-month review of the airline's marcoms strategy - is the most significant so far this year. What have we learned from Bartle Bogle Hegarty's victory? The answer depends on who you are.

British Airways adopts marketing industry 'first' with BBH appointment
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British Airways adopts marketing industry 'first' with BBH appointment

British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty, adopting a new agency approach which it claims is a "first for the marketing industry".

British Airways awards entire account to BBH
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British Airways awards entire account to BBH

British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.

Sport and great creative should go hand in hand
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Sport and great creative should go hand in hand

It was no coincidence that the turning point for the British economy came with London 2012.

BBH launches sport division with Lawrence Dallaglio
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BBH launches sport division with Lawrence Dallaglio

Bartle Bogle Hegarty has launched a new division, BBH Sport, in a bid to bring the agency's famed creative and brand strategy thinking to the nexus of business and sport.