Influencer relations has become of higher priority to the luxury sector than traditional media relations according to a survey of members of the Luxury Communications Council (LCC), the community of comms and marketing experts from the luxury industry.
With the Wimbledon Championships just two weeks away, the All England Club is launching a global campaign in a bid to grow its audience and build the future of the Wimbledon brand.
Andrew McGuinness, the chief executive of top ten UK PR agency Freuds, has stepped down after two years in the role.
Campaign, alongside sister title PRWeek, has opened entries for a new London festival that celebrates brand storytelling.
Lawrence Dallaglio, the former England rugby union captain, tells Danny Rogers how BBH Sport plans to keep the Rugby World Cup marketing effort running for six weeks, and why learning to speak with an authentic voice to fans will enable the agency to branch out into other sports once the tournament has ended.
As Huntsworth's half-year results were looming last week, and as the share price continued to flatline, one suspected the group would pull yet another rabbit from its top hat. Few predicted that rabbit would be Lord Chadlington himself.
The Cannes Lions International Festival of Creativity, which concluded at the weekend, is the largest annual gathering of the world's advertising and PR professionals, designers, digital innovators and marketers.
Sadly, I'll be absent from this spot next week. Don't worry (I know you weren't), I will be nearby and continuing the conversation. This word is crucial. But more of that in a moment. I am shifting my focus for a while to owned and earned media specifically. Although, increasingly, I would argue that it's all the same thing.
A war is raging at the heart of the business world. A fierce conflict around creative leadership. It is so fundamental, so all-encompassing, we only notice the key skirmishes.
As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media industry.
Vodafone has awarded its estimated £600 million global media planning and buying account to Group M's MEC, with the UK account being run through a 'Team Red Media' unit.
Reaching the top is relatively easy: it's staying there that's difficult. This was the message from the England football manager, Roy Hodgson, last week to a group of leaders from the advertising and media world.
Occasionally, just occasionally, one sits in an industry conference and feels edified, justified. That happened this week during the News Corp chief executive Robert Thomson's chat with Sir Martin Sorrell at Bafta 195 Piccadilly.
Haymarket Media Group, the independent publisher of B2B and B2C titles such as Campaign and What Car?, has revealed a group turnover of £318.2 million for the 18-month period to 30 June 2013, with an EBITDA of £30.8 million.
Steve Henry, once a creative powerhouse behind HHCL and now a co-founder of the digital training business Decoded, accuses today's ad industry of becoming "terrified of making mistakes".
The epic British Airways pitch - a seven-month review of the airline's marcoms strategy - is the most significant so far this year. What have we learned from Bartle Bogle Hegarty's victory? The answer depends on who you are.
British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty, adopting a new agency approach which it claims is a "first for the marketing industry".
British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.
It was no coincidence that the turning point for the British economy came with London 2012.
Bartle Bogle Hegarty has launched a new division, BBH Sport, in a bid to bring the agency's famed creative and brand strategy thinking to the nexus of business and sport.