Suzanne Bidlake

How MediaCom's TV ad innovations sold £1bn worth of DFS sofas
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How MediaCom's TV ad innovations sold £1bn worth of DFS sofas

When MediaCom scooped the Grand Prix at the 2017 Thinkbox TV Planning Awards, Giles Hedger, a judge and the M&C Saatchi chief executive, declared its winning entry for DFS had "'case study of the future' written all over it." Hear from the brand and its agency in the film below on how six years of TV ad innovations sold £1bn worth of sofas.

How can outdoor be a force for good? What if....?
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How can outdoor be a force for good? What if....?

We asked the 2018 Outdoor Media Awards judges to dream big and think revolution

Direct Line and Co-op marketers join Outdoor Media Awards judging panel
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Direct Line and Co-op marketers join Outdoor Media Awards judging panel

Direct Line marketing director Mark Evans and Alison Jones, the newly-installed customer director at The Co-Operative Food, are joining 12 media and creative experts to judge the Outdoor Media Awards for 2018.

How to win at YouTube
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How to win at YouTube

If you want to write a winning entry for an industry award, you should have been at Google HQ to hear the experts tell how. Luckily, we listened in on your behalf and bring you the lowdown here.

Grey brings Thinkboxes Award home for Marks & Spencer
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Grey brings Thinkboxes Award home for Marks & Spencer

"Paddington and the Christmas visitor", made with some of the team behind the box office hit Paddington 2, has been voted the best TV creative of November/December by the Thinkbox Academy.

Thinkbox TV Planning Awards open for entries
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Thinkbox TV Planning Awards open for entries

The 2018 Thinkbox TV Planning Awards, run in conjunction with Campaign, are now open for entries.

BBH's "Clowns" for Audi drives off with Thinkboxes Award
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BBH's "Clowns" for Audi drives off with Thinkboxes Award

The ad, directed by Rattling Stick's Ringan Ledwidge and featuring the haunting "Send in the Clowns" soundtrack and - memorably - a carrot car, has been voted the best TV creative of September/October by the Thinkbox Academy.

Stories of abuse against women in ad industry are 'overwhelming and depressing'
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Stories of abuse against women in ad industry are 'overwhelming and depressing'

Brand marketers should use their power to force change in agencies, a debate heard to launch the IPA's Women of Tomorrow awards.

Marketers shine light on gender imbalance for Women of Tomorrow Awards
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Marketers shine light on gender imbalance for Women of Tomorrow Awards

Brand marketers are taking to the stage to press the issue of gender imbalance at the top of the advertising, marketing and media industries.

The winning ideas set to become a big-screen reality
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The winning ideas set to become a big-screen reality

Ideas to reduce plastic in our seas, to promote understanding of dyslexia and to connect people internationally via live colouring-in hauled in the top prizes in the 2017 Digital Creative Competition run by Ocean Outdoor, in association with Campaign.

WCRS and Leo Burnett top Ocean Outdoor digital creative competition
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WCRS and Leo Burnett top Ocean Outdoor digital creative competition

WCRS and Leo Burnett have taken the top prizes in Ocean Outdoor's digital creative competition, in partnership with Campaign, with concepts for Sky Ocean Rescue and The British Dyslexia Association.

Channel 4 and OMD UK win big at 2017 Digital Cinema Media Awards
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Channel 4 and OMD UK win big at 2017 Digital Cinema Media Awards

Channel 4 and OMD UK took the top prize at last night's 2017 Digital Cinema Media Awards, run in association with Campaign.

Public Health England encourages brisk walking with digital outdoor ads
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Public Health England encourages brisk walking with digital outdoor ads

Public Health England has unveiled an interactive campaign in which adults who walk briskly from an out of home ad site to a Boots store within ten minutes are rewarded with a free Shapers Meal Deal.

Carat and Amplifi lead nominations for DCM Awards
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Carat and Amplifi lead nominations for DCM Awards

Carat and Amplifi lead among the agencies and brands up for contention in the third annual Digital Cinema Media Awards revealed today.

Populism and creativity
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Populism and creativity

McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.

How the rise of populism can fuel creativity
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How the rise of populism can fuel creativity

McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.

Ocean and Campaign's digital creative contest is back
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Ocean and Campaign's digital creative contest is back

Campaign and Ocean, the premium digital out-of-home media owner, have launched their eighth annual competition to discover the best creative ideas in DOOH, using innovative and emerging technology and techniques.

'Waitrose Spring' storms Outdoor Media Awards
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'Waitrose Spring' storms Outdoor Media Awards

"Waitrose Spring", a campaign live-streaming Waitrose farms to digital out-of-home sites in busy commuter locations, has stormed the 2017 Outdoor Media Awards run by Clear Channel and Campaign.

MediaCom wins Grand Prix at 2017 Thinkbox TV Planning Awards
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MediaCom wins Grand Prix at 2017 Thinkbox TV Planning Awards

MediaCom won the top prize and the "Best ongoing use of TV" category for its work moving furniture retailer DFS from "well-known to well-loved, without dropping a sale" over the six years since its appointment to the business in 2011.

Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces
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Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces

One in our 2017 series sparking fresh ideas in digital out-of-home: 18 Feet & Rising's Anna Carpen tells how and why the agency entered and won the digital creative contest run by Campaign and Ocean Outdoor