It takes a brave agency to pitch and an even more courageous client to sign off an idea in 24 hours and move straight into production. Watch how Manning Gottlieb OMD and Age UK's head of content, strategy and brand Kathi Hall made it happen - and created the Thinkbox TV Planning Awards 2018 Grand Prix winner.
Top creatives from Leo Burnett, Mother and Grey also join judging panel.
Awards reward excellence in out-of-home advertising, from the most memorable, strategic and innovative campaigns to the brilliant people involved in creating them.
"The boy and the piano" ad, which tells us "some gifts are more than just a gift" is the winner of the latest Thinkboxes Awards for TV ad creativity.
Judges come from agencies including Wavemaker, Mother and Adam & Eve/DDB.
Adam & Eve/DDB's Elton John retrospective for John Lewis & Partners is top of YouTube's Ad Leaderboard, making it the UK's most popular online video ad for November. See the top 10 below.
Interactive outdoor execution will mirror participants' gestures and dance moves as music plays.
BMW's ad by FCB Inferno is top of YouTube's Ad Leaderboard, making it the UK's most popular online video ad for October. See the top 10 below.
The school play interpretation of Queen's hit is the winner of the latest Thinkboxes Awards for TV ad creativity.
Ocean's Digital Creative Awards 2018 celebrate the innovation and excellence in concepts created for digital out of home
We ask one Thinkbox Academy member to cast her eyes over the best TV creative from the last two months. Stand out spots from Amazon, Dolmio, John Lewis/Waitrose, Three and the Department of Education make up the latest Thinkboxes award shortlist, selected by the marketing body for UK commercial TV.
The film launching Joy, Dior's first new fragrance in 20 years, is top of YouTube's latest Ad Leaderboard, making it the UK's most popular online video ad during September. Hollywood's third highest paid actress dives, spits and jumps for Joy in a high-end production that knocks Apple's new products launch into second place. See all the top 10 ads below.
The fourth annual Digital Cinema Media Awards attracted record entries, and showed how to make the most of the medium
BBH and St Luke's Communications have triumphed in the 2018 Ocean digital creative competition, run in association with Campaign.
Three's "Go Roam" by Wieden + Kennedy is top of YouTube's August Ad Leaderboard, making it the UK's most popular online video ad for the month. Linking with easyJet, the brand swaggered its way into the priority lane for views. See all the top 10 ads below.
Audi's "Escape" has won the latest Thinkboxes Award, run in partnership with Campaign and voted for by the Thinkbox Academy of senior creatives.
We ask one Thinkbox Academy member to cast her eyes over the best TV creative from the last two months. Stand out spots from Audi, BT Sport, Halifax, Tena Men and the NHS make up the latest Thinkboxes shortlist.
A record number of 59 entries to the 2018 Digital Cinema Media Awards will come under the judges' scrutiny at the start of next month.
We're looking for ground-breaking ideas in digital out of home that haven't yet been made. We ask the experts what technological developments they'd most like to see in digital out of home