Gemma Charles

Deputy editor

Gemma Charles has been at Marketing since 2007 and is a specialist in sustainability, political marketing and the alcoholic beverage sector.

Previously she reported on the food and alcohol sectors, joining the magazine after a spell of freelancing at various titles. She has also held staff reporting roles on Marketing Week, The Lawyer and Inside Housing, the social housing journal, where she started her journalistic career a decade ago.

Has the govt got the right strategy for its post-Brexit 'Check, change, go' campaign?
School Reports 2020: Who made the diversity grade?

School Reports 2020: Who made the diversity grade?

There's progress, but adland must do better...

Turkey of the Week: British Gas ad is horribly nauseating
Pocc: the ultimate support network

Pocc: the ultimate support network

It seeks to accelerate equality in the creative industry.

Fashion brand Nubian Skin wins TfL BAME ad prize

Fashion brand Nubian Skin wins TfL BAME ad prize

Football initiative Grassroots for Good named as runner-up.

Agencies have 'healthier' cultures than brand-side marketing teams, study finds

Agencies have 'healthier' cultures than brand-side marketing teams, study finds

The Creative Industries Culture Index was devised by Brands with Values and run in partnership with Oystercatchers and Campaign.

Grey London names Raquel Chicourel as CSO

Grey London names Raquel Chicourel as CSO

Strategist joins after taking voluntary redundancy from M&C Saatchi.

'Make your voice heard': industry urged to take part in creative culture audit
New initiative aims to support and develop BAME leadership in adland

New initiative aims to support and develop BAME leadership in adland

CultureHeroes will formally launch in December.

Trevor Robinson on diversity: 'I'm not a crusader, I'm an adman'

Trevor Robinson on diversity: 'I'm not a crusader, I'm an adman'

From south London council estate to adland establishment...

M&C Saatchi reveals £6.4m accounting mistakes charge

M&C Saatchi reveals £6.4m accounting mistakes charge

Unscheduled trading update details results of an internal review.

Bravery, storytelling and taking action: When Kate Mosse met Diageo's Syl Saller

Bravery, storytelling and taking action: When Kate Mosse met Diageo's Syl Saller

Diageo chief marketing officer Syl Saller engaged her friend Labyrinth author Kate Mosse in an inspiring and revealing conversation last week, hosted by the Marketing Society of which Saller is president. Held at London's Bloomsbury House, Mosse, who is also the creator of the Women's Prize for Fiction, left many in the room wanting to make a positive change in their lives and, in some cases, even pen their first novel.

AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals

AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals

Abbott Mead Vickers BBDO and Adam & Eve/DDB have each won a gold in the Sustainable Development Goals category at Cannes.

MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'

MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'

MediaCom and Bartle Bogle Hegarty London have won the Grand Prix in the Media Lions category for Tesco's "Food love stories" and, in what was a strong day for MediaCom, the WPP agency brand was also named the Cannes Lions Media Network of the Year for 2018.

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for Fifa 18

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for Fifa 18

Adam & Eve/DDB was one of just a handful of UK outfits to make a mark in the Entertainment category at Cannes Lions.

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans and LadBible.

Does the Asda/Saatchi split offer lessons about bringing media and creative together?

Does the Asda/Saatchi split offer lessons about bringing media and creative together?

Asda's decision to switch its ad account out of Saatchi & Saatchi London into Abbott Mead Vickers BBDO raised industry eyebrows last week.

Government plans 140 campaigns including Brexit deal 'reassurance' drive

Government plans 140 campaigns including Brexit deal 'reassurance' drive

A public information Brexit campaign to "reassure people" that the government is getting "the best exit deal for the UK" is one of 143 campaigns planned for 2018/19 with a total spend of £300m.

Turkey of the week: Nivea's hair-raising ad is anything but smooth

Turkey of the week: Nivea's hair-raising ad is anything but smooth

Gemma Charles is unimpressed by this Nivea Men's ad for a body shaving range, of all things.

'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'

'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'

The marketer behind the much-lauded "Blood normal" campaign for Bodyform opened up at Advertising Week Europe on the new direction the brand has taken to fight taboos around periods.