Gemma Charles

Deputy editor

Gemma Charles has been at Marketing since 2007 and is a specialist in sustainability, political marketing and the alcoholic beverage sector.

Previously she reported on the food and alcohol sectors, joining the magazine after a spell of freelancing at various titles. She has also held staff reporting roles on Marketing Week, The Lawyer and Inside Housing, the social housing journal, where she started her journalistic career a decade ago.

New IPA president Julian Douglas unveils acceleration agenda

New IPA president Julian Douglas unveils acceleration agenda

VCCP vice-chairman wages a war on incrementalism.

'I feel closer to the team': agency leaders on a year of home-working

'I feel closer to the team': agency leaders on a year of home-working

Adland’s leadership opens up after getting through a year like no other.

Stand up and be counted: adland needs to go all in on census

Stand up and be counted: adland needs to go all in on census

Support is growing for the "All In" survey, but there are still some surprising absences.

Let's get creative to beat the anti-vaxxers

Let's get creative to beat the anti-vaxxers

The industry should lend its most creative minds to the task of tackling vaccine hesitancy and provide an antidote to the misinformation that surrounds it

Deep dive: When it’s time to say goodbye to adland

Deep dive: When it’s time to say goodbye to adland

Is now the time to join another industry?

Asda kicks off creative agency review

Asda kicks off creative agency review

Abbott Mead Vickers BBDO has held the account since 2018.

How Tesco navigated WFH with walking meetings and blocking out thinking time

How Tesco navigated WFH with walking meetings and blocking out thinking time

Marketing leaders discussed how they dealt with the coronavirus crisis at the recent Campaign Connect conference.

What’s the one lesson from 2020 worth taking into next year?

What’s the one lesson from 2020 worth taking into next year?

As this extraordinary year draws to a close, adland offers some learnings from the one they called 2020.

Review of 2020: The year society needed brands to pull their weight

Review of 2020: The year society needed brands to pull their weight

As part of Campaign's 'Not Normal' series of essays about 2020, we look at how brands stepped up as Covid took hold, from tackling food poverty to supporting NHS workers and producing life-saving equipment.

Review of 2020: Black lives take centre stage

Review of 2020: Black lives take centre stage

As part of Campaign's 'Not Normal' series of essays about 2020, we look at how after years of platitudes about racial inequality in the ad industry, the Black Lives Matter movement seems to be driving positive change at last.

Don't let age be a barrier to success

Don't let age be a barrier to success

This year's Faces to Watch shows that entering the industry later in life does not mean that you can't achieve great things

Should brands get involved in political campaigns?

Should brands get involved in political campaigns?

Should Nike and other brands stay clear of politics?

Black Lives Matter: What difference has it made?
Power 100: Brand purpose shines out in the gloom

Power 100: Brand purpose shines out in the gloom

Many clients on this year's Power 100 have been leading the way in being a force for good.

How creatives freed their minds during lockdown

How creatives freed their minds during lockdown

While the world ground to a virtual halt in the grip of the Covid pandemic, creativity remained unfettered. Campaign asked the creatives on some of the standout ads produced during this strange period to open up about the craft stories behind the spots.

Politics of 'junk-food' ad ban leave sour taste

Politics of 'junk-food' ad ban leave sour taste

The government's plans feel like a knee-jerk reaction.

Only one top UK agency reveals ethnicity pay gap in BLM audit

Only one top UK agency reveals ethnicity pay gap in BLM audit

BLM Adland Audit reveals that pay gap data has yet to be widely collated.

More agencies added into BLM Adland Audit

More agencies added into BLM Adland Audit

After a summer during which race rose to the top of the political, societal and corporate agendas, Campaign has carried out a BLM Adland Audit, asking agencies to share how they are responding to this landmark movement.

Has the govt got the right strategy for its post-Brexit 'Check, change, go' campaign?
School Reports 2020: Who made the diversity grade?

School Reports 2020: Who made the diversity grade?

There's progress, but adland must do better...