The Social Element nabs Virgin marketing leader
Linn Frost joins as managing director.
How Maria McDowell is helping adland’s black women rise up
The Lollipop Mentoring founder tells of being 'in pain' when faced with discrimination in the industry, reveals her ambitions for global expansion and explains the importance of being connected.
The BS, the risks and the opportunity: why marketers should care about Web3
The growth of Web3 offers myriad opportunities for brands to connect with consumers in new ways but there are issues to be ironed out to make it a safe and desirable experience.
As the iron curtain falls again, brands face tough decisions
We’re living through troubled times but advertisers touting themselves as purposeful brands must not punish quality journalism by pulling spend.
Brands, agencies and, yes, prime ministers need to work harder at earning trust
Up there with purpose and credibility as one of the industry's favoured buzzwords of the moment, trust nevertheless remains a slippery, elusive proposition.
Back to the office (again): is it time to 'live with Covid'?
Adland is navigating a return to office life following the lifting of the work from home instruction by the government.
Have advertisers like Unilever ‘lost the plot’ over purpose?
Major shareholder attacked the FMCG giant’s sustainability strategy.
Creativity initiative #SheTakesOver goes global for third edition
Adam & Eve/DDB said the 2022 drive will be the biggest to date.
EE lands a plane from a family home for broadband ad
The film by Saatchi & Saatchi London aims to show the power of EE’s Full Fibre Max broadband.
Agencies can’t ignore their climate-harming clients
How long will agency arguments about helping high-carbon brands make a change hold water not only with consumers but also their own talent?
Review of 2021: the same, only different
The pandemic’s presence was strongly felt once more despite 'Freedom Day' in the UK marking a lifting of many restrictions and the return of major sporting events around the world.
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Can deliberately provoking ad complaints work as a marketing strategy?
Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.
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Is the briefing process broken?
Largest study of its kind painted a disturbing picture of the agency briefing process.
Campaign's Power 100 marketers have shown true grit
This year's cohort are steering their brands into a post-pandemic world having been forced to work in different and, arguably, better ways.
Govt names Simon Baugh as new Government Communications Service boss
Baugh takes over as GCS leader as Aiken moves to new role.
Pick of the Week: Barclays football film is lovely storytelling
The story of talented siblings Lauren and Reece James is brought to life beautifully.
Sex, dancing and travel: ‘Freedom Day’ ads round-up
Heineken, Durex and Reebok are among the brands celebrating the lifting of restrictions.
The story of a start-up making online ad buying ethical
Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.
Freedom vs Delta: has your office policy changed?
Freedom or #freedumb? How adland is responding to an ever-changing set of circumstances.
Drowning out the social media hate with love
Stamping out racist abuse online is long-overdue and advertisers can play a role in pushing the platforms to do better.