New metrics are being created to measure the the effectiveness of mail media, backed by organisations including including the DMA, IPA, ISBA, Royal Mail and Whistl.
Cancer Research UK has called for a ban on high-calorie food and drink TV ads during talent shows and live sports, after a report claims to have drawn a link between TV advertising and childhood obesity.
Spark44, the global creative agency partly owned by Jaguar Land Rover, has promoted Ralf Specht from chief operating officer to chief executive.
General Mills has kicked off a review of its creative agency arrangements for its array of brands, which include Jus-Rol, Betty Crocker, Green Giant and Nature Valley.
WPP's latest media agency network Wavemaker has officially launched in the UK with a pledge to focus its business on the consumer purchase journey.
Renault has promoted Adam Wood to the role of UK and Ireland marketing director, as part of a wider shake-up of its marketing structure.
While the IPA's annual diversity survey may suggest progress has been slower than hoped, the groundwork has been laid for the rate of change to start accelerating.
The advertising industry has made only marginal progress in its quest for a more diverse workforce, according to the IPA's annual Diversity Survey, carried out in partnership with Campaign.
Boots has launched a year-long wellbeing-themed campaign, "Little Boost", to assist consumers' "holistic health" throughout 2018.
HSBC UK has rolled out a new campaign emphasising its internationalist credentials in the build-up to Brexit, using the new brand strapline "Together We Thrive".
Kellogg's is repositioning its Special K breakfast cereal, with a focus on the nutritional benefits of the product.
The Royal British Legion has commenced a review to find an ad agency to create a campaign for next year's Remembrance Day, which will mark the centenary of the end of the First World War.
Channel 4 has signed a two-year deal for Citroën to sponsor its dating series First Dates, which reaches two million viewers.
Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.
Christmas is an enchanting time, and what could be more magical than spending the festival season with tradesmen traipsing up and down the stairs to fit a new bathroom?
AkzoNobel Decorative Paints has appointed MediaCom to its global media planning and buying account, consolidating its business with the GroupM agency.
With Fifa's reputation in tatters and mounting concerns over hooliganism in the host country, would brands be wise to avoid next summer's World Cup in Russia?
Google has revealed a plan to tackle YouTube's ongoing brand safety crisis, which has seen advertisers boycott the video platform on two occasions this year.
Broadcasters Channel 4, ITV and Sky are putting aside decades of bitter rivalry and banding together in an attempt to promote the medium to advertisers, including through the launch of a new event, "The Big TV Festival".
Audi has rolled out its first Christmas-themed ad campaign, promoting the capabilities of its vehicles in wintry conditions.