Alex Brownsell

Contributing Editor
Ad industry unites for new mail media currency Jicmail
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Ad industry unites for new mail media currency Jicmail

New metrics are being created to measure the the effectiveness of mail media, backed by organisations including including the DMA, IPA, ISBA, Royal Mail and Whistl.

Cancer Research UK argues link between TV ads and childhood obesity
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Cancer Research UK argues link between TV ads and childhood obesity

Cancer Research UK has called for a ban on high-calorie food and drink TV ads during talent shows and live sports, after a report claims to have drawn a link between TV advertising and childhood obesity.

Spark44 elevates Ralf Specht to CEO as Steve Woolford retires
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Spark44 elevates Ralf Specht to CEO as Steve Woolford retires

Spark44, the global creative agency partly owned by Jaguar Land Rover, has promoted Ralf Specht from chief operating officer to chief executive.

General Mills kicks off creative agency review
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General Mills kicks off creative agency review

General Mills has kicked off a review of its creative agency arrangements for its array of brands, which include Jus-Rol, Betty Crocker, Green Giant and Nature Valley.

Wavemaker UK launch: 'We're moving from strategy and planning to journey design'
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Wavemaker UK launch: 'We're moving from strategy and planning to journey design'

WPP's latest media agency network Wavemaker has officially launched in the UK with a pledge to focus its business on the consumer purchase journey.

Renault seeks 'clearer' brand ownership with new marketing structure
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Renault seeks 'clearer' brand ownership with new marketing structure

Renault has promoted Adam Wood to the role of UK and Ireland marketing director, as part of a wider shake-up of its marketing structure.

This is adland 2018
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This is adland 2018

While the IPA's annual diversity survey may suggest progress has been slower than hoped, the groundwork has been laid for the rate of change to start accelerating.

Employment diversity figures "aren't where they should be", says IPA chief Golding
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Employment diversity figures "aren't where they should be", says IPA chief Golding

The advertising industry has made only marginal progress in its quest for a more diverse workforce, according to the IPA's annual Diversity Survey, carried out in partnership with Campaign.

Boots pushes 'wellbeing' credentials with new campaign and range
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Boots pushes 'wellbeing' credentials with new campaign and range

Boots has launched a year-long wellbeing-themed campaign, "Little Boost", to assist consumers' "holistic health" throughout 2018.

HSBC shares internationalist vision for Brexit Britain with 'Global Citizen' campaign
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HSBC shares internationalist vision for Brexit Britain with 'Global Citizen' campaign

HSBC UK has rolled out a new campaign emphasising its internationalist credentials in the build-up to Brexit, using the new brand strapline "Together We Thrive".

Kellogg's seeks to shake off "old fashioned" Special K dieting perceptions
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Kellogg's seeks to shake off "old fashioned" Special K dieting perceptions

Kellogg's is repositioning its Special K breakfast cereal, with a focus on the nutritional benefits of the product.

Royal British Legion seeks agency for Armistice Day centenary campaign
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Royal British Legion seeks agency for Armistice Day centenary campaign

The Royal British Legion has commenced a review to find an ad agency to create a campaign for next year's Remembrance Day, which will mark the centenary of the end of the First World War.

Citroën signs two-year First Dates sponsorship with Channel 4
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Citroën signs two-year First Dates sponsorship with Channel 4

Channel 4 has signed a two-year deal for Citroën to sponsor its dating series First Dates, which reaches two million viewers.

Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message
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Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message

Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.

Turkey of the week: Soak.com's elephant ad is a dud
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Turkey of the week: Soak.com's elephant ad is a dud

Christmas is an enchanting time, and what could be more magical than spending the festival season with tradesmen traipsing up and down the stairs to fit a new bathroom?

Dulux owner AkzoNobel appoints MediaCom to £60m global account
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Dulux owner AkzoNobel appoints MediaCom to £60m global account

AkzoNobel Decorative Paints has appointed MediaCom to its global media planning and buying account, consolidating its business with the GroupM agency.

Should brands steer clear of the World Cup?
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Should brands steer clear of the World Cup?

With Fifa's reputation in tatters and mounting concerns over hooliganism in the host country, would brands be wise to avoid next summer's World Cup in Russia?

YouTube promises more 'manual curation' to tackle brand safety crisis
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YouTube promises more 'manual curation' to tackle brand safety crisis

Google has revealed a plan to tackle YouTube's ongoing brand safety crisis, which has seen advertisers boycott the video platform on two occasions this year.

Channel 4, ITV and Sky set aside rivalry for new TV event
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Channel 4, ITV and Sky set aside rivalry for new TV event

Broadcasters Channel 4, ITV and Sky are putting aside decades of bitter rivalry and banding together in an attempt to promote the medium to advertisers, including through the launch of a new event, "The Big TV Festival".

Audi unveils first Christmas campaign with snowy R8 spot
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Audi unveils first Christmas campaign with snowy R8 spot

Audi has rolled out its first Christmas-themed ad campaign, promoting the capabilities of its vehicles in wintry conditions.