Alex Brownsell

Contributing Editor
Turkey of the week: British Gas' soggy cover-wrap puts off commuters
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Turkey of the week: British Gas' soggy cover-wrap puts off commuters

The daily commute just doesn't feel complete without smudges of ink on fingers and thumbs - a grubby reminder of that morning's edition of Metro.

FCA brings back time-travelling Arnold Schwarzenegger in new PPI ads
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FCA brings back time-travelling Arnold Schwarzenegger in new PPI ads

The Financial Conduct Authority has revived its surreal PPI campaign with two new online films featuring its Arnold Schwarzenegger character going back in time.

Cannes Lions partners with ANA to launch new CMO Growth Council
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Cannes Lions partners with ANA to launch new CMO Growth Council

Procter & Gamble chief brand officer Marc Pritchard is to chair a new CMO Growth Council, backed by Cannes Lions and the Association of National Advertisers.

Facebook campaign claims users should feel reassured over GDPR
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Facebook campaign claims users should feel reassured over GDPR

Facebook has launched a press ad campaign reassuring users that forthcoming European Union regulations will ensure that its data is better protected.

New-business activity down nearly 40% as 2018 gets off to a slow start
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New-business activity down nearly 40% as 2018 gets off to a slow start

AAR remains "cautiously optimistic" about the volume of new-business opportunities, despite recording a 38.3% year-on-year decrease in the total number of completed reviews in the first quarter of 2018 in its latest New Business Pulse report.

Opportunity knocks for publishers seeking to change ad industry narrative
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Opportunity knocks for publishers seeking to change ad industry narrative

Executives at The Washington Post, The Economist and National Geographic discuss Facebook, cross-publisher collaboration and the return of context.

Royal British Legion selects Leagas Delaney for creative account
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Royal British Legion selects Leagas Delaney for creative account

The Royal British Legion has hired Leagas Delaney as its creative agency of record, with its first brief to launch a campaign to mark the centenary of the end of the First World War.

Lloyds Banking Group recruits ex-MullenLowe chief Richard Warren for marketing post
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Lloyds Banking Group recruits ex-MullenLowe chief Richard Warren for marketing post

Lloyds Banking Group has appointed former MullenLowe chief executive Richard Warren to the role of director of marketing communications.

Does the industry place too much focus on the cult of superstar leadership?
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Does the industry place too much focus on the cult of superstar leadership?

An uncomfortable week for Mark Zuckerberg and Sir Martin Sorrell raises questions about media and advertising's dependence on figureheads.

Britvic begins creative pitch for new brand portfolio
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Britvic begins creative pitch for new brand portfolio

Britvic has kicked off a search for a creative agency to handle its portfolio of new beverage brands targeting adults.

Betfair appoints Leo Burnett to international creative business
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Betfair appoints Leo Burnett to international creative business

Betfair has named Leo Burnett London as its creative agency of record across international markets, following a competitive review.

Gender pay gap: Marketing, media and advertising firms under the spotlight
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Gender pay gap: Marketing, media and advertising firms under the spotlight

Discover how brands, agencies and media owners are performing in the quest for gender pay parity.

Turkey of the week: Huawei's ad brings together comedians without any humour
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Turkey of the week: Huawei's ad brings together comedians without any humour

It's puzzling how this ad manages to recruit some decent comedy talent and yet completely fail at being remotely amusing.

How Sorrell investigation ranks among spate of recent WPP controversies
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How Sorrell investigation ranks among spate of recent WPP controversies

Controversy around Sir Martin Sorrell's pay and management of the company have resulted in a succession of negative stories about WPP.

Channel 4 and Unilever to seek out influencers with 'commercial potential'
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Channel 4 and Unilever to seek out influencers with 'commercial potential'

Channel 4 has partnered with Unilever Ventures, the FMCG company's private equity arm, and digital media network Studio71 to identify up-and-coming social media influencers with "commercial potential".

MPs summon Mark Zuckerberg over Cambridge Analytica scandal
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MPs summon Mark Zuckerberg over Cambridge Analytica scandal

Facebook founder Mark Zuckerberg has been summoned to appear before UK politicians amid concerns about the use of its data by Cambridge Analytica.

Ricola appoints Publicis to global creative and digital accounts
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Ricola appoints Publicis to global creative and digital accounts

Swiss herbal cough sweet manufacturer Ricola has appointed Publicis Worldwide to handle its global creative and digital accounts, following a pitch.

Fever-Tree replaces Aegon as Queen's Club tennis title sponsor
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Fever-Tree replaces Aegon as Queen's Club tennis title sponsor

Fever-Tree is to take over as title sponsor of The Queen's Club tennis tournament, ending insurer Aegon's nine-year tenure.

Forget 'generation snowflake', such labels are an excuse for poor leadership, says DCM chief
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Forget 'generation snowflake', such labels are an excuse for poor leadership, says DCM chief

Media businesses must stop making sweeping generalisations about "millennials", and prioritise social engagement over the use of technology, according to panel of industry leaders.

VCCP ranked as AAR's top new-business agency for seventh straight year
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VCCP ranked as AAR's top new-business agency for seventh straight year

VCCP has been named as the most successful agency in new-business wins for a seventh consecutive year, according to AAR's annual survey.