Alex Brownsell

Contributing Editor
M&S wants Take That back in its Xmas ads, reports claim
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M&S wants Take That back in its Xmas ads, reports claim

Marks & Spencer is reportedly lining up Take That to front its Christmas campaign, a decade after the erstwhile boyband first appeared in a season ad for the retailer.

National Lottery tugs heartstrings with 'Fisherman' relaunch campaign
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National Lottery tugs heartstrings with 'Fisherman' relaunch campaign

Wider strategy, called 'Amazing starts here', seeks to show how playing the lottery can change lives for ordinary people.

Russell & Bromley appoints new IPG agency Reprise to handle digital media
EasyJet gets emotional with campaign celebrating the wonder of air travel
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EasyJet gets emotional with campaign celebrating the wonder of air travel

EasyJet has adopted a more "emotional" positioning with its new €12m (£10.7m) brand campaign, "Imagine where we can take you".

How to raise your brand's voice
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How to raise your brand's voice

What should brands sound like in human form? Recent research suggests those that find the right voice will boost engagement with consumers.

Leith on alert as Scottish Power reviews creative business
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Leith on alert as Scottish Power reviews creative business

Scottish Power has kicked off a "strategic review" of its creative agency arrangements, as it looks to keep pace with rivals in the race to modernise its product offering.

Digitas creates 'experience-led' global digital platform for F1
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Digitas creates 'experience-led' global digital platform for F1

Formula One has launched a new global digital platform, including an updated website and app, created by Digitas.

Gousto selects M&C Saatchi and the7stars for debut brand campaign
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Gousto selects M&C Saatchi and the7stars for debut brand campaign

Recipe box company Gousto is launching its first integrated campaign, after appointing M&C Saatchi and the7stars to handle creative and media duties.

Turkey of the week: Fujifilm's Taylor Swift ad is rife with millennial marketing tropes
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Turkey of the week: Fujifilm's Taylor Swift ad is rife with millennial marketing tropes

Instax, Fujifilm's instant camera brand, is a hot property.

Twinings appoints M&C Saatchi to creative business
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Twinings appoints M&C Saatchi to creative business

Associated British Foods (ABF) has appointed M&C Saatchi as lead creative agency for Twinings, with a brief to "reframe" how consumers view the brand and the wider tea category.

Behind the scenes at Snickers' Elton John 'rap battle' shoot
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Behind the scenes at Snickers' Elton John 'rap battle' shoot

How the Mars-owned brand recreated sunny West Coast America in wintry west London for a surreal ad shoot with one of music's biggest stars.

Will being owned by Coke damage Costa Coffee's reputation?
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Will being owned by Coke damage Costa Coffee's reputation?

A number of concerns over Coca-Cola's $5.1bn (£3.9bn) acquisition of Costa Coffee are bubbling to the surface.

Snickers aims for youth appeal with Elton John 'rap battle' ad
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Snickers aims for youth appeal with Elton John 'rap battle' ad

Sir Elton John is to replace Mr Bean as the face of Snickers' ongoing "You're not you when you're hungry" campaign in a new hip-hop-themed ad.

Pick of the week: Chabuddy G gives a winning performance for the ICC Cricket World Cup
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Pick of the week: Chabuddy G gives a winning performance for the ICC Cricket World Cup

Everybody loves People Just Do Nothing's Chabuddy G, so who better to promote the ticket ballot for next year's ICC Cricket World Cup than Asim Chaudhry's comedy creation? Right?

Audi unveils martial-arts-themed spot 'Escape'
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Audi unveils martial-arts-themed spot 'Escape'

Audi has retained its humorous tone with a martial-arts-themed TV ad promoting the luxurious interiors of its recently launched A6, A7 and A8 models.

Brands hail the arrival of a new England after World Cup
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Brands hail the arrival of a new England after World Cup

An unexpectedly successful summer for the England football team may have reset the way in which brands approach our national sport.

BT and EE consumer marketing unified under single role
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BT and EE consumer marketing unified under single role

BT has promoted Pete Oliver to its top consumer marketing role as part of a restructure aimed at speeding up the roll-out of new converged services.

'Treat the pitch with respect - and never mind about the lovely gestures'
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'Treat the pitch with respect - and never mind about the lovely gestures'

Toby Jenner's article on the pitch process has struck a chord with some, and struck a nerve with others.

Wavemaker's Stuart Bowden: 'Consultancies may run out of road quicker than they think'
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Wavemaker's Stuart Bowden: 'Consultancies may run out of road quicker than they think'

Wavemaker is placing a big bet on its consumer journey management expertise making it the adviser of choice for its clients. Global strategy chief Stuart Bowden explains why.

MediaCom recruits ex-iProspect MD Felicity Long
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MediaCom recruits ex-iProspect MD Felicity Long

MediaCom has hired former iProspect UK boss Felicity Long to the newly created role of managing director of its Connected Execution digital activation division.