Alex Brownsell

Contributing Editor
Macaroon ice-cream sandwiches, the Orient Express and other one-word answers with the IPA's Leila Siddiqi
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Macaroon ice-cream sandwiches, the Orient Express and other one-word answers with the IPA's Leila Siddiqi

Leila Siddiqi, head of diversity at the IPA and a judge of Transport for London's newly announced diversity ad competition, is getting annoyed by talk of "transparency".

Adidas' World Cup campaign foiled by Nike, survey shows
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Adidas' World Cup campaign foiled by Nike, survey shows

Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament sponsor, according to a study commissioned by Campaign.

Has the Cannes 2017 hangover been dispatched?
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Has the Cannes 2017 hangover been dispatched?

Having been left with a headache in the wake of last year's announcement of Publicis Groupe's withdrawal, this year's pared-back festival aimed to dispel some of the concerns surrounding its format.

Unilever commits to UK creative hub despite Rotterdam corporate switch
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Unilever commits to UK creative hub despite Rotterdam corporate switch

Unilever has said it remains committed to UK marketing talent, despite the Anglo-Dutch company selecting Rotterdam over London as the location of its company headquarters.

HSBC reinvents airport ads with biggest global campaign to date
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HSBC reinvents airport ads with biggest global campaign to date

HSBC's airport advertising has been a key strand of its global marketing strategy since it pioneered the concept of jet bridge ads at London's Heathrow in 2001.

Wildlife charity Born Free tasks A&E/DDB with zoo reform campaign
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Wildlife charity Born Free tasks A&E/DDB with zoo reform campaign

International wildlife charity Born Free has appointed Adam & Eve/DDB to its creative account, as it switches focus to highlight the plight animals in UK zoos.

William Hill accused of 'hijacking' England World Cup celebrations with #ItsComingHome sponsorship
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William Hill accused of 'hijacking' England World Cup celebrations with #ItsComingHome sponsorship

William Hill has been accused of "hijacking" England football fans' popular "It's coming home" refrain, after sponsoring the hashtag on Twitter.

AAR issues 'positive diagnosis' for new-business levels despite 9% drop in reviews
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AAR issues 'positive diagnosis' for new-business levels despite 9% drop in reviews

Pitch activity is looking "more positive" after a busier Q2, according to AAR, despite a study showing a 8.9% year-on-year decline in the number of completed new business reviews in the first-half of the year.

England's World Cup victory draws 24m for biggest TV audience since London 2012
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England's World Cup victory draws 24m for biggest TV audience since London 2012

England's dramatic penalty shoot-out victory over Colombia in the World Cup last night secured ITV the highest TV audience since the London 2012 Olympics.

Stop talking and start acting on LGBT+ issues, Absolut marketer urges brands
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Stop talking and start acting on LGBT+ issues, Absolut marketer urges brands

Brands communicating messages to audiences such as the LGBT+ community must go beyond "talk" and commit to "action", Absolut Company marketer Stephen Brown has urged.

Turkey of the week: Hdac scores own goal with weird blockchain spot
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Turkey of the week: Hdac scores own goal with weird blockchain spot

If you had to sum up your overriding emotion towards blockchain in one word, what would it be? Indifference? Discomfort? Outright boredom?

Was the condensed Cannes Lions a success?
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Was the condensed Cannes Lions a success?

Reduced down to five days, and with fewer awards categories, did this year's Cannes Lions see the event regain its crown as the ad industry's preeminent celebration of creativity?

CEO Fox departs as Lida prepares agency relaunch
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CEO Fox departs as Lida prepares agency relaunch

M&C Saatchi Group is set to relaunch its Lida CRM shop, following the resignation of chief executive Victoria Fox, and amid question marks over the future of long-serving chairman Matthew Heath.

Ad industry faces fight to prevent 'blunt' 9pm junk food watershed
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Ad industry faces fight to prevent 'blunt' 9pm junk food watershed

ISBA has vowed to oppose the introduction of a 9pm watershed for fatty and sugary food and drink TV ads, decrying the idea as a "blunt instrument", after the government proposed the measure in its latest consultation on combating childhood obesity.

Unilever brings holding group creative teams together for new agency model trial
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Unilever brings holding group creative teams together for new agency model trial

Unilever is trialling a new agency model which will see creative agency talent within a holding group integrated into a single team.

Anomaly's Carl Johnson: 'Most agencies are fucked up by fear and ego and greed'
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Anomaly's Carl Johnson: 'Most agencies are fucked up by fear and ego and greed'

Carl Johnson, co-founder and global chief executive of Anomaly, reckons that values are the "secret sauce" to a successful agency business.

McCann London lands Grand Prix in Creative eCommerce Lions
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McCann London lands Grand Prix in Creative eCommerce Lions

McCann London has scooped the Creative eCommerce Lions Grand Prix at Cannes for its campaign for Microsoft encouraging gamers to design and share their own controllers.

Foot Locker begins pan-Euro creative agency search
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Foot Locker begins pan-Euro creative agency search

Foot Locker has kicked off a search for an agency to handle its pan-European creative duties.

Unilever: 'Gone are the days when a product succeeds because it is superior'
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Unilever: 'Gone are the days when a product succeeds because it is superior'

Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the company's brands.

Nick Law: 'We've gone from arrogant to under siege. It's a strange overreaction'
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Nick Law: 'We've gone from arrogant to under siege. It's a strange overreaction'

Creative innovation can only be achieved by diversity of thought, according to Nick Law, Publicis Groupe's newly-appointed chief creative officer.