Social influence company PeerIndex is launching a new service designed to drive word of mouth marketing on social networks in exchange for perks and discounts.
Retailers splurging on festive advertising makes Christmas the UK's answer to the Super Bowl spot, but many retailers have revealed they are woefully out of touch, writes Nicola Kemp.
Are marketers using apps as a sticking plaster to hide the fundamental flaws in their digital strategy?
The smartphone has fast become indispensable to many consumers, but the value of switching off should not be underestimated.
As Sarah Storey wins her third gold in the C5 Time Trial Road Cycling Event, Nicola Clark goes behind the scenes to discover how she balances her training with her commercial partnership deals.
Consumers think nothing of sacrificing decades of loyalty if brands don't keep up with technology, making a shift in brand priorities necessary, writes Nicola Clark.
Pernod Ricard is to increase its focus on limited edition marketing initiatives, as part of the group's continued "premiumisation" drive.
Pernod Ricard has launched a project designed to better harness the opportunity to reach consumers via their mobile phones at point of purchase and has reaffirmed its premiumisation strategy.
The Big Brother generation has run out of steam. Brands need to get behind real heroes to better connect with consumers, writes Nicola Clark.
It was a chance encounter: on the Tube, going to the Olympic Stadium, Lord Coe turned to thank one of the Olympic volunteers, engaging him in conversation.
Brands aiming to capitalise on Olympic fever in the UK are buying up ad packages around Channel 4's coverage of the Paralympic Games.
Turning a 24-month production process into an 11-hour turnaround is no mean feat. Nicola Clark talks to Tim Cowen about how Royal Mail achieved marketing gold.
In the wake of 17 days of British and global sporting achievement, Nicola Clark highlights top 10 marketing lessons from London's historic Games.
In an 'always-on' world, brand marketers simply cannot afford to have zero knowledge of the code that underpins the digital ecosystem, writes Nicola Clark.
Brands need to do more to consider how consumers are affected by the 'digital afterlife', and take steps to make it an easier situation for the bereaved to navigate, writes Nicola Clark.
Consumers grappling with the fallout from the emotional recession are driving the trend toward meaningful consumption, writes Nicola Clark.
EBay has signed up a multi-season sponsorship deal with the British Fashion Council's (BFC) Fashion Forward Initiative, which supports emerging design talent.
Andy Murray's emotional defeat at Wimbledon sends the message to brands that wearing your heart on your sleeve is more important than winning at all costs, writes Nicola Clark.
The outpouring of public sympathy, and hard cash, for a bullied woman in the US underlines the importance of random acts of kindness in an era of hyper-connected consumers, writes Nicola Clark.
Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior director for EU mobile what brands really need to do in order to stay ahead of the competition.