Maisie McCabe

Deputy editor

Maisie McCabe is deputy editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Interpublic declines NRA pitch
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Interpublic declines NRA pitch

Owner of McCann and MullenLowe declines to pitch for controversial US gun lobby's ad account.

Turkey of the Week: Ed Sheeran's Heinz ad is missing secret sauce
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Turkey of the Week: Ed Sheeran's Heinz ad is missing secret sauce

It's harder to respond to opportunities on social media than it looks sometimes.

Unilever scraps separate agency relationships
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Unilever scraps separate agency relationships

FMCG giant is looking to work across holding companies and develop content partnerships with entertainment world.

Netflix: 'No amount of data can tell you what to commission next'
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Netflix: 'No amount of data can tell you what to commission next'

What does the future hold for the market?

Adam & Eve/DDB and McCann London win gold on first night
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Adam & Eve/DDB and McCann London win gold on first night

Omnicom agency Adam & Eve/DDB picked up a gold Lion campaign in Print & Publishing for Marmite in the first wave of awards.

FCA kicks off final phase of Arnie 'head' campaign
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FCA kicks off final phase of Arnie 'head' campaign

The Financial Conduct Authority ramps up its ad campaign as the deadline to claim for missold PPI approaches.

Argos hires Essence for digital and in-housing
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Argos hires Essence for digital and in-housing

Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit.

M&C Saatchi and the7stars launch joint venture
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M&C Saatchi and the7stars launch joint venture

Consultancy will work with brands struggling to align their creative and media thinking.

Channel 4 sales revenue drops below £1bn for first time in four years
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Channel 4 sales revenue drops below £1bn for first time in four years

Chief commercial officer says Channel 4 outperformed TV ad market last year, as he predicts flat revenues for 2019.

Channel 4 sales chief Jonathan Allan's pay rose by 25% in 2018
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Channel 4 sales chief Jonathan Allan's pay rose by 25% in 2018

Allan has led broadcaster's move to nations and regions.

Regional media on the offensive as research shows it reaches 75% of adults
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Regional media on the offensive as research shows it reaches 75% of adults

New audience figures show local media industry reaches more than 10 million 16- to 34-year-olds.

Virgin Trains pulls out all the stops in potential final ad
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Virgin Trains pulls out all the stops in potential final ad

A rocket-powered bench features in quirky ad by Anomaly.

M&C Saatchi latest agency to pull out of Audi ad review
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M&C Saatchi latest agency to pull out of Audi ad review

Move leaves just incumbent BBH and Engine...

The Jeremy Kyle Show generated £80m in ad revenue
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The Jeremy Kyle Show generated £80m in ad revenue

Media agency figures make clearer financial impact of ITV cancelling show.

Pick of the Week: Co-op seeks resurrection through heartening ad push
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Pick of the Week: Co-op seeks resurrection through heartening ad push

The campaign celebrates the little-known work Co-op initiatives do in local communities.

Ogilvy wins consolidated account for UK produce
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Ogilvy wins consolidated account for UK produce

UK farming industry body hires single agency for first time.

School Reports 2019: WPP tops media and creative holding company tables
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School Reports 2019: WPP tops media and creative holding company tables

WPP would be third in creative league if part-owned agencies were excluded.

Leo Burnett, Lucky Generals and Ogilvy decline to pitch for Audi
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Leo Burnett, Lucky Generals and Ogilvy decline to pitch for Audi

Volkswagen-owned car brand kicked off procurement-led pitch this month.

Saatchi & Saatchi hires Dan Treichel as ECD
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Saatchi & Saatchi hires Dan Treichel as ECD

Former 180 Amsterdam creative chief has created award-winning work including Burger King's 'Whopper freakout'.

Anomaly reclaims global Johnnie Walker account
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Anomaly reclaims global Johnnie Walker account

Agency takes over from sister MDC Partners shop 72andSunnny.