Maisie McCabe

Deputy editor

Maisie McCabe is deputy editor of Campaign. Contact her at or 020 8267 8032. 

Ogilvy's Jo Arden hire shows planners need a seat in the C-suite

Advertising agencies need to carefully balance their core disciplines – and their chiefs – to be successful.

Jo Arden: will work across all of Ogilvy's business areas

Ogilvy UK raids Publicis for CSO

Ogilvy UK has strengthened its strategic offering with the hiring of Publicis.Poke's chief strategy officer.

Alex Grieve's BBH transfer shows people moves don't have to be a zero-sum game

Both Abbott Mead Vickers BBDO and Bartle Bogle Hegarty will gain from their recent appointments.

Alex Grieve moves to Publicis Groupe

Chief creative officer at Abbott Mead Vickers BBDO worked at Bartle Bogle Hegarty for 14 years at the start of his career, between 1996 and 2010

Game on 2022: big jobs are there for the getting

Adland's merry-go-round is turning again – if it ever stopped. Look for opportunities where you can make your best work.


What can we learn from the Tesco, John Lewis Insurance and TfL storms?

If Tesco's Christmas spot has shown it's not the number of complaints that matter, Campaign's UK editor considers when brands should quickly pay attention to negative responses to their campaigns.

Paterson: leaving MullenLowe for personal reasons

Ewan Paterson exits MullenLowe

Chief creative officer is leaving the Interpublic agency in March 2022.

Ringan Ledwidge: has died at the age of 50

Rattling Stick pays tribute to co-founder Ringan Ledwidge

Illustrious director shot Audi 'Clowns', The Guardian 'Three little pigs' and 'Christmas is for sharing' for Sainsbury's and Abbott Mead Vickers BBDO.

Barclaycard has taken aim at buy now pay later services in its new ad

Pick of the Week: Barclaycard's cool ad is a warm joy

Droga5 London's ad for Barclaycard is brave and perfectly cast.


British Airways appoints new ad agency

IAG-owned airline moves its advertising and CRM account from WPP after four years, scrapping its integrated model.

British Airways: coming in to land for either Uncommon or WPP

WPP and Uncommon in dogfight over BA’s ad account

The independent agency's founders are up against a team from their former holding company for the airline's account.


BBH is dead. Long live BBH

Campaign's UK editor reflects on the recent changes at Bartle Bogle Hegarty.

Mother at 25

Mother: Why is it the birthplace of creative leaders?

As it celebrates its quarter century, Campaign takes a look at the wealth of creative talent and groundbreaking work this radical agency has spawned in its 25 years

Mother and Channel 4's creativity is a testament to their owners

What do the broadcaster and the agency have in common? They have both made the most of the way they are structured to create groundbreaking and sustainable businesses.


Campaign's Faces to Watch provide answers to the talent crunch

Campaign's UK editor reflects on the differing feelings around the return to the office.


After the Snickers debacle, who'd be a global brand manager?

Campaign's UK editor considers the practical and conceptual difficulties in putting together a truly global campaign.

Laurence Green

Laurence Green to exit MullenLowe

Executive partner sold former agency 101 to MullenLowe four years ago.

Ad production: the industry has been hit by the pingdemic (credit: Getty)

Pingdemic: Covid disruption hitting majority of ad shoots

Steve Davies of the Advertising Producers Association says the production industry is 'probably in the most difficult period' in terms of pandemic-relation disruption.

Break-up looks likely as £100m Engine auction begins

Lake Capital could sell the agency group’s divisions – creative, communication and transform – separately, although a single deal has not been ruled out.

OMG hires chief digital officer and group performance director

New chief digital officer and group performance director join from Theorem and Merkle respectively.