Maisie McCabe

Deputy editor

Maisie McCabe is deputy editor of Campaign. Contact her at or 020 8267 8032. 

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Will (Jo) Bacon get M&C Saatchi sizzling again?

It will be good for the industry – and the UK – if the new chief executive builds a business befitting the agency's legacy.

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Beware the advertising prophets of certainty

If Albert Einstein knew it was impossible to be definitive in his work, shouldn't advertising people?

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The Super Bowl is not just for Christmas

The British holiday ad season has more in common with the Super Bowl than PR buzz.

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What to make of the Vodafone UK ad pitch?

Looking beyond the gossip headlines to the fine print of last year's hottest creative pitch.

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Don't let Solo Stove's Snoop campaign be a marketing 'Rorschach Test'

Don't confirm your biases in the Snoop Solo Stoves campaign – it is neither an embarrassment nor a success, yet.

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Annette King’s task is to conduct Song’s orchestra into a magnetic melody

Expect the former chief executive of Publicis Groupe UK to make an impact quickly in 2024.

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Hawkey and Rees moves show the importance of keeping doors open

The hirings of chief executives at Digitas EMEA and AMV Group demonstrate the benefit of continued conversations in executive recruitment.

David Droga

Accenture Song simplifies structure and expands Annette King's remit

Chief executive David Droga says the changes will allow 'everyone to know where they sit and what role they play'.

Miranda Hipwell

Adam & Eve/DDB names new chief executive

Chief client officer has been at the Omnicom agency since January 2012.

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Angela Tangas: 'I didn't come here to run an advertising agency'

Dentsu’s UK and Ireland chief executive is building on the group’s Japanese heritage.

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Will advertising agencies survive?

As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?

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Campaign's final quarterly print issue is a map of the future

The only thing this issue of Campaign could possibly focus on is where adland goes next.

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Saatchis and John Lewis prepare to take flight with Megaforce

The combination of John Lewis, Christmas and Megaforce is the opportunity Saatchi & Saatchi has been waiting for.

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Coincidences come and go, but not crediting is improper

Ideas rarely appear from nowhere, so there is grace in gratitude.

Maisie McCabe

Brands will benefit if X and Netflix turn their ad sales around

Elon Musk and the streaming giant underestimated the complexity of ad sales but their platforms could yet be valuable options.

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Will Adam & Eve/DDB's 'attack' on New York emulate Wham! or Take That?

DDB is hoping one of the UK's most celebrated creatives' oversight will help history repeat itself.

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Will Uncommon be the last big advertising agency acquisition?

Campaign's UK editor wonders how many more advertising agencies will sell for more than £100m.

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If your Cannes wasn’t about the work, it’s your own fault

Take responsibility for the focus of your festival.

Jim Moser

Longtime BBDO executive Jim Moser to leave the network

Abbott Mead Vickers BBDO will report directly to global chief Andrew Robertson following the departure of BBDO’s European chairman.

Ogilvy UK "Cost of beauty" for Dove

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

WPP shop received 37 nominations, while Omnicom agency accrued 35.