Maisie McCabe

Deputy editor

Maisie McCabe is deputy editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Channel 4 begins 2019 without Publicis ad money
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Channel 4 begins 2019 without Publicis ad money

Ad row follows similar dispute last year that led to Dentsu Aegis Network media clients being off air for nine days.

Red Bull kicks off UK media review
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Red Bull kicks off UK media review

Incumbent AMS is repitching.

Daily Mirror owner poaches WPP's Jo Bacon for CMO role
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Daily Mirror owner poaches WPP's Jo Bacon for CMO role

Bacon led marketing at Viacom's MTV and Channel 5 before WPP.

Brexit and high-street woes dampen ad revenues, not Christmas fatigue
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Brexit and high-street woes dampen ad revenues, not Christmas fatigue

John Lewis and Sainsbury's have stuck with blockbuster festive ads.

Nigel Vaz to be the next president of the IPA
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Nigel Vaz to be the next president of the IPA

Sapient leader will take over from Sarah Golding in March.

Jan Gooding on leaving Aviva: 'I promised myself that I would take the leap'
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Jan Gooding on leaving Aviva: 'I promised myself that I would take the leap'

Global inclusion director to depart insurer after a decade to take on plural career.

The X Factor final commands £160,000 a spot
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The X Factor final commands £160,000 a spot

Simon Cowell-fronted competition continues to draw in sizeable advertising revenue for ITV.

New political party United for Change kicks off agency hunt
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New political party United for Change kicks off agency hunt

Organisation aims to launch after Brexit and wants a shop that understands people outside the capital.

Payback time: What makes an agency acquisition work?
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Payback time: What makes an agency acquisition work?

Holding companies have been spending hefty amounts on snapping up ad agencies to fill gaps in their capabilities or regional offerings. Why do some deals enrich all parties while others end up in write-downs or the courts?

Is tech disruption only benefitting the privileged few?
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Is tech disruption only benefitting the privileged few?

It is fitting that Campaign is following an issue on the future of work with one on the ethics of the internet. The two are intrinsically linked.

Maurice Lévy on his 30 years in charge of Publicis Groupe
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Maurice Lévy on his 30 years in charge of Publicis Groupe

Mid-way through Campaign's audience with Publicis Groupe's Maurice Lévy a heavily French-accented voice exclaims, "Now it is time for the real boss to arrive."

Are tech brands driving us into a responsible future?
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Are tech brands driving us into a responsible future?

Grassroots movements aren't what they used to be. I'm barely over finding out a PR agency had a hand in the supposed spontaneous campaign to bring back the Wispa bar in 2007...

Inside intelligence: How Publicis Groupe will make its AI platform Marcel work
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Inside intelligence: How Publicis Groupe will make its AI platform Marcel work

Carla Serrano explains the thinking behind Marcel, Publicis Groupe's controversial AI platform.

Publicis sets up AI incubator for Marcel
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Publicis sets up AI incubator for Marcel

Publicis Groupe has launched an incubator to test the types of services its artificial-intelligence platform, Marcel, will offer brands.

Publicis Groupe gives Steve King responsibility for entire UK business
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Publicis Groupe gives Steve King responsibility for entire UK business

Publicis Groupe is introducing a new regional structure that will give executives responsibility across all of its disciplines and has charged Steve King with running the UK.

The point of going your own way
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The point of going your own way

When entrepreneurial ad execs launch their own shops, the last thing they want to talk about is making money.

Mother elevates new generation of partners to run London
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Mother elevates new generation of partners to run London

Mother has appointed Ana Balarin, Chris Gallery, Hermeti Balarin, and Katie Mackay as equity partners of its London agency to lead the shop in its next stage of evolution.

Publicis Groupe appoints CSR champion at the highest level to spearhead change
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Publicis Groupe appoints CSR champion at the highest level to spearhead change

Publicis Groupe has expanded the responsibilities of secretary general Anne-Gabrielle Heilbronner to include CSR and The Women's Forum for the Economy and Society.

Conor McNicholas exits The & Partnership as content arm moves in with CHI
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Conor McNicholas exits The & Partnership as content arm moves in with CHI

Conor McNicholas has left The & Partnership, as its content agency AllTogetherNow moves into its ad shop CHI & Partners.

MediaCom snatches $400m global Richemont business from Publicis
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MediaCom snatches $400m global Richemont business from Publicis

Richemont, the Swiss-based luxury goods company, has appointed MediaCom to its $400m (£304m) global media planning and buying account, ending its relationship with Publicis Media.