Maisie McCabe

Deputy editor

Maisie McCabe is deputy editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Lucky Generals appoints MD

Lucky Generals appoints MD

Former joint head of account management will continue to run The Co-op account.

Sky Media appoints new MD and investment director

Sky Media appoints new MD and investment director

Sky Media poaches chief executive of OMD Group and Dentsu Aegis Network's Ruth Cartwright.

Spoons at the ready: Nutella calls creative pitch

Spoons at the ready: Nutella calls creative pitch

Italian chocolate group Ferrero is looking for an agency to work on its Nutella spread brand.

Agency returned furlough money in October

Agency returned furlough money in October

Scottish independent shop Leith returned the cash it had claimed via the Job Retention Scheme in October.

Mother returns furlough cash

Mother returns furlough cash

Independent shop has paid back the six-figure sum it received under the government’s Job Retention Scheme after bouncing back from the initial financial shock of the pandemic.

Pick of the Week: John Lewis and Waitrose's Christmas film is a tonic for our souls

Pick of the Week: John Lewis and Waitrose's Christmas film is a tonic for our souls

Spot features touching vignettes livened up by flashes of fun, such as heart-shaped hair and punk pigeons.

Trio launch consultancy following Asos success

Trio launch consultancy following Asos success

WDC will help brands to develop their in-house creative function and run pitches.

Nokia owner looks for creative shop after ill-fated Bond ad

Nokia owner looks for creative shop after ill-fated Bond ad

Nokia has hired The Academy to help launch range of phones, including its first 5G device

Moray MacLennan ascends to the throne at M&C Saatchi PLC

Moray MacLennan ascends to the throne at M&C Saatchi PLC

M&C Saatchi PLC is set to promote long-term lieutenant Moray MacLennan to chief executive, as the company’s last remaining founders bow out.

'We can win it': no more second place for Zenith's Natalie Cummins

'We can win it': no more second place for Zenith's Natalie Cummins

Zenith CEO has every reason to be proud…

Agency start-ups: the same only different?

Agency start-ups: the same only different?

The unique circumstances of the coronavirus pandemic have seemingly proved fertile ground for start-ups, all promising a new take on how they do business

Jonathan Burley resurfaces

Jonathan Burley resurfaces

Former Y&R London and CHI & Partners chief creative officer will lead creative efforts across Miroma Group.

Now completes leadership line-up with strategy hire

Now completes leadership line-up with strategy hire

Gabrielle Bell will work alongside chairman and founder John Townshend, chief executive Larissa Vince and chief creative officer Ben da Costa.

Mother launches agency led by 'Epic strut' creative

Mother launches agency led by 'Epic strut' creative

Former Wieden suit Paulo Salomao, Grey strategist Sarah Oberman and VMLY&R operations director Metz Bryan-Fasano join creative leader Kyle Harman-Turner.

Campaign loves... Halloween

Campaign loves... Halloween

From super creeps to zombies...

Saatchi & Saatchi raids Grey for new MD

Saatchi & Saatchi raids Grey for new MD

Sarah Jenkins is currently chief marketing officer at Grey London.

Now snares Saatchi & Saatchi MD Larissa Vince as new CEO
Pick of the Week: Sean Bean rallies the troops for Yorkshire Tea

Pick of the Week: Sean Bean rallies the troops for Yorkshire Tea

Yorkshire Tea continues to do things properly in its latest spot featuring the Sheffield-born Sharpe star.

BT hires Publicis Groupe for brand relaunch

BT hires Publicis Groupe for brand relaunch

AMV won ad account in 1996...

Will more clients follow Unilever in adopting a holding company model?

Will more clients follow Unilever in adopting a holding company model?

FMCG giant is scrapping individual agency relationships...