JCDecaux is launching a new brand charter, BranDO, which is to set a gold standard of best practice across the digital out-of-home industry.
ESI Media has showcased its new innovative ad offering, ESI RealTime and ESI Moments, which allows advertisers and agencies to create ads around trending articles on The Independent and Evening Standard.
Oath, the new umbrella brand Verizon created by combining businesses such as AOL and Yahoo, has pledged to build on consumer trust around its brands that include HuffPost and MSN.
Twitter is to focus on live streaming sports, entertainment, news and political events in 2017 through its new TV video app, as it continues to ramp up its video efforts.
YouTube is to launch a new "slate of packages" for advertisers next year, giving them the opportunity to buy inventory around its premium content.
The advertising industry needs to stand out while brands should stand for something, Steve Henry, the co-founder of HHCL and Decoded, said, claiming "advertising is too precious".
Native ads account for 42% of Yahoo's ad revenue but quality still needs to improve, admits Jeff Bonforte, the company's senior vice president of communications products.
JCDecaux has said it will hit one billion digital impressions by the end of 2017 after announcing extensive investment in digitising its infrastructure.
Journalist and presenter Piers Morgan has said it is vital for brands "in this era to interact with their customers" online.
AOL is ramping up its 'original' short-form entertainment content by launching five new series across its sites, The Huffington Post and Engadget, sealing its commitment to being a 'story-telling platform'.
Buzzfeed is set to use its branded content on TV for the first time as it doubles the size and investment of its European headquarters in London and will look for its first vice president of marketing in the UK.
This year will still be the year of the video for Facebook, according to its founder and chief executive, Mark Zuckerberg, despite the tech giant overestimating ad video views on its platform for the past two years.
The new executive replaces Philip Lader, who has held the position for 14 years
WPP has appointed Roberto Quarta to succeed chairman Philip Lader and to join the board as non-executive director.
Kids Company, the children's charity, is launching a digital campaign that encourages work colleagues to swap their unwanted Secret Santa gifts.
The trailer for 'Star Wars: Episode VII - the force awakens' takes second place in the Campaign Viral Chart this week with 530,000 shares.
Cheil Worldwide has acquired a stake in Iris Worldwide in a deal that could value the agency at £80 million.
Marks & Spencer has won Campaign's hotly contested battle of the Christmas ads, with over 30 per cent of the online votes.
Seat, the Volkswagen-owned car marque, and Volkswagen Commercial Vehicles have appointed Proximity London to handle their combined CRM account.
Oxfam has appointed Lida to handle its direct and digital fundraising account.