Sara Kimberley

Online Editor

Sara has been with Brand Republic Group since February 2009 and is the online editor for Campaign magazine.
Sara on Twitter: @SaraKimberley

Relevant experience: Worked on Centaur's Precision Marketing for four years where she became news editor. She has since worked at Media Week, Marketing, Brand Republic and now Campaign.

Favourite ad: John Lewis 'the long wait' in fact any in the series by Adam & Eve. 

Favourite track: Kings of Leon 'Be Somebody' The Killers 'Mr Brightside' or anything by Wacko

One thing not a lot of people know about you: I speak Farsi...badly!

If I wasn't slaving away at Haymarket I'd be...? Working on a get rich quick scheme somewhere on a tropical island or I'd be a racing car driver.

JCDecaux: 'we must ensure outdoor doesn't fall into pitfalls of digital media'

JCDecaux is launching a new brand charter, BranDO, which is to set a gold standard of best practice across the digital out-of-home industry.

ESI Media unveils ad platform for trending stories

ESI Media has showcased its new innovative ad offering, ESI RealTime and ESI Moments, which allows advertisers and agencies to create ads around trending articles on The Independent and Evening Standard.

Oath pledges to build on consumer trust

Oath, the new umbrella brand Verizon created by combining businesses such as AOL and Yahoo, has pledged to build on consumer trust around its brands that include HuffPost and MSN.

Twitter to focus on live events for 2017

Twitter is to focus on live streaming sports, entertainment, news and political events in 2017 through its new TV video app, as it continues to ramp up its video efforts.

YouTube to focus on premium content for advertisers

YouTube is to launch a new "slate of packages" for advertisers next year, giving them the opportunity to buy inventory around its premium content.

Steve Henry: ad industry makes people too anxious

The advertising industry needs to stand out while brands should stand for something, Steve Henry, the co-founder of HHCL and Decoded, said, claiming "advertising is too precious".

Yahoo: quality of native ads must improve

Native ads account for 42% of Yahoo's ad revenue but quality still needs to improve, admits Jeff Bonforte, the company's senior vice president of communications products.

JCDecaux to double digital impressions to one billion by 2017

JCDecaux has said it will hit one billion digital impressions by the end of 2017 after announcing extensive investment in digitising its infrastructure.

Piers Morgan: brands should evolve by taking a position on issues

Journalist and presenter Piers Morgan has said it is vital for brands "in this era to interact with their customers" online.

AOL launches five new original short-form content series

AOL is ramping up its 'original' short-form entertainment content by launching five new series across its sites, The Huffington Post and Engadget, sealing its commitment to being a 'story-telling platform'.

Buzzfeed set to use branded content on TV for first time

Buzzfeed is set to use its branded content on TV for the first time as it doubles the size and investment of its European headquarters in London and will look for its first vice president of marketing in the UK.

Mark Zuckerberg: Facebook founder, chairman and chief executive officer

Facebook introduces Marketing 3.0 model

This year will still be the year of the video for Facebook, according to its founder and chief executive, Mark Zuckerberg, despite the tech giant overestimating ad video views on its platform for the past two years.

Roberto Quarta: to join WPP as chairman (picture credit: World Economic Forum)

WPP lines up Roberto Quarta as chairman

WPP has appointed Roberto Quarta to succeed chairman Philip Lader and to join the board as non-executive director.

Kids Company: runs Secret Santa gift swap campaign

Kids Company launches Secret Santa gift exchange

Kids Company, the children's charity, is launching a digital campaign that encourages work colleagues to swap their unwanted Secret Santa gifts.

The Minions: Despicable Me characters lead the Viral Chart

Campaign Viral Chart: Minions take top spot

The trailer for 'Star Wars: Episode VII - the force awakens' takes second place in the Campaign Viral Chart this week with 530,000 shares.

L-to-r: Iris co-CEO Stewart Shanley, Cheil Worldwide CEO, Daiki Lim, and Iris co-CEO Ian Millner

Cheil deal values Iris Worldwide at £80m

Cheil Worldwide has acquired a stake in Iris Worldwide in a deal that could value the agency at £80 million.

Marks & Spencer: Christmas ad proves most popular among Campaign voters

Marks & Spencer wins online battle of the Christmas ads

Marks & Spencer has won Campaign's hotly contested battle of the Christmas ads, with over 30 per cent of the online votes.

Seat: first CRM appointment

Proximity lands Seat and Volkswagen CRM brief

Seat, the Volkswagen-owned car marque, and Volkswagen Commercial Vehicles have appointed Proximity London to handle their combined CRM account.

Oxfam: seeks new direction

Lida scoops direct and digital brief from Oxfam

Oxfam has appointed Lida to handle its direct and digital fundraising account.

Burberry: Christmas campaign stars Romeo Beckham

Digital is a 'seductive place to play', says Burberry's Christopher Bailey

Christopher Bailey, Burberry's chief creative and executive officer, has said digital is at the heart of its latest ad campaign, describing it as a "seductive place to play" that enables the brand to tell a story.