YouTube and TikTok lead marketers’ plans for 2024
Migration to digital channels – except X and Snapchat – to continue, Warc finds.
Three airlines warned by ASA for greenwashing
Proactive strategy forces three airline brands to drop green claims.
PHD data and tech chief switches to Wavemaker
‘No-nonsense’ Irin Rahman succeeds David Fletcher.
Agencies on the Agenda this week
Campaign highlights the three agencies on its radar from the past week.
Digital to drive 5.7% UK adspend growth in 2024
But Magna predicts another tough year for traditional media, including TV.
People's Postcode Lottery appoints first CRM agency
TMW Unlimited won in a four-way shootout.
Audible uses outdoor special builds to inspire imagination
New campaign highlights true crime, sci-fi and fantasy genres.
Apple tells children’s story to illustrate new feature
Real user appears in Taika Waititi-directed film.
Greggs to open month-long bistro pop-up in Newcastle
Bistro Greggs will be hosted by department store Fenwick.
What was Campaign's most-read article in November?
In case you missed them, here are Campaign's most popular articles from the last month.
Uncommon strengthens production line-up with senior hire
Charlie Gatsky Sinclair also promoted to new role.
X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’
Ad chief Linda Yaccarino attempts to clean up after public tirade.
Spotify turns up the volume on Wrapped activity
Annual what-you-listened-to push expands into live show.
Mystery over Ricky Gervais marketing role at fledgling vodka brand
Comedian shoots Dutch Barn to overnight fame with social media video.
E.ON picks media agency to take over from Starcom
Account covers the UK, Germany and eight other European countries.
Agencies on the Agenda this week
Campaign highlights the four agencies on its radar from the past week.
Samuel Day steps down as Confused.com CMO
Insurance comparison brand is searching for a successor.
Can TV crack the code that drives sales activation?
Channel 4 and Philips are the latest pairing trying to encourage TV audiences to open their wallets in the middle of their favourite show. Does this mean combining product placement and QR codes is a viable new way to sell?
Shadow climate minister urges adland to ‘win over public’ to green mission
Kerry McCarthy addressed Campaign Ad Net Zero Awards.
Friends share joy in Amazon’s Beatles-soundtracked Christmas ad
Gentle in-house spot set to ‘In My Life’ to run in the UK, US and Europe.