Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Moray MacLennan, Tim Dyson and Vin Murria, AdvancedAdvT

M&C Saatchi and the brutal complexity of (being) bought

Why the hold-up in the takeover process and where are things now? Campaign explains.

From left: Moray MacLennan, M&C Saatchi; Tim Dyson, Next 15; and Vin Murria, AdvancedAdvT

Rival threatens to knock out Next 15 bid for M&C Saatchi

AdvancedAdvT now says it will vote against Next 15’s offer – as things stand.

Tia Kofi as an avatar (left) and in real life with a VR headset (right)

Meta backs drag style to showcase metaverse tech

Three aspiring designers to use VR to create looks for three drag acts.

A photograph of Rupert Murdoch

News UK delivers $54m profit boost to Murdoch empire

Full-year performance boosted by ad recovery, but revenues flatten in Q2.

Clockwise from top left: Gordon, Amaratunga Hitchcock, Goodwin, Adams, Maguire, Golik

Show some spine: what is adland reading on holiday this year?

‘An impeccably assembled miscellany.’ The critics are raving about the line-up of bigwigs that Campaign has found to pitch us their summer reading choices.

A man drinking from a bottle of Sprite

WPP upgrades forecasts after mammoth hiring spree

Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months.

A photograph of radio presenter Fleur East in the Hits Radio studio

Global and Bauer help turn tables on BBC dominance

Commercial radio beats BBC on share of listening for first time since 1990s.

A photograph of ISBA director general Phil Smith

ISBA: principle of Project Origin levy approved by industry

Lone, unnamed TV broadcaster raised objections in consultation process.

A still image from the Coral ad, showing two spectators next to a busy racecourse

'Intensely exciting' Coral ad banned over risk to problem gamblers

Ad watchdog worried by racing spot’s effect on vulnerable betting addicts.

Comedian Mo Gilligan in a Purplebricks ad

New Purplebricks boss attacks brand’s marketing strategy

Former CMO returns to overhaul 'undifferentiated' messaging that 'did not deliver'.

A portrait of Sir Martin Sorrell

Sir Martin Sorrell recruits ex-WPP colleague to tackle S4 Capital tangle

Misfiring MediaMonks owner also appoints chief operating officer.

Jellyfish: CEO Rob Pierre

Jellyfish in sale talks with The Brandtech Group

Exclusive negotiations in progress between performance agency and martech group.

A picture of London Waterloo railway station featuring one of JCDecaux's advertising sites

JCDecaux on track for 7% organic growth in Q3

China lockdowns partly offset strong recovery from pandemic.

The Booking.com execution of the #PayFair campaign

Women’s Euro 2022 sponsors slated for UK gender pay gaps

Brands including Adidas, TikTok and Booking.com called out by '#PayFair' ads for Talented Ladies Club.

A copy of the Daily Mirror on top of a pile of other newspapers

Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands.

A picture of Sir Martin Sorrell

S4 Capital shares plunge on new profit warning as staff costs spiral

Sir Martin Sorrell’s marketing group slices over £30m off EBITDA forecast and plans cost reductions.

Martin George

Waitrose seeks new customer director after Martin George steps down

Veteran marketer is the latest figure to depart the John Lewis Partnership.

Still from Samsung ad showing woman running alone at night

Samsung running ad cleared amid ‘victim blaming’ concerns

Showing a woman running alone at night did not encourage ‘unsafe practice’ ASA says, rejecting 27 complaints.

A still image from an O2 ad featuring its robot mascot Bubl in the snow

Dramatic drop in number of clients awarding new business, says AAR

Agency appointments down by a third in H1 2022, but media bucks the trend.

A pig looking begrudging yet also pained

Confused.com tweaks ad approach with new elements

First of a series of fresh TV spots launches alongside Emmerdale sponsorship today.