In more ways than one, WPP is currently the laggard among the world's marketing services giants.
For the first time, Sky Sports Cricket is to broadcast different versions of a promotion for the forthcoming England vs India test series according to which side Sky's ad system thinks their sympathies lie with.
Amazon has reported its largest ever quarterly profit, at $2.5bn (£1.91bn), on the back of a growing contribution from ad sales, which are higher margin than its core retail business.
Friction Free Shaving, a British shaving subscription start-up, is claiming to be the first razor brand in the world to put "real" leg-shaving in a TV ad.
Nike has been permanently stopped from using the 'LDNR' term that forced it to suspend its 'Nothing beats a Londoner' campaign in March.
Sky has credited a 29% year-on-year rise in revenues for its targeted advertising platform AdSmart for driving overall UK and Ireland ad revenue growth of 6%.
Sir Martin Sorrell has again criticised former employer WPP, saying he is "saddened and disturbed" by the resignation of its non-executive director Hugo Shong, who he credited as a significant factor in the group's growth in China.
Publicis Media UK chief Sue Frogley has promoted Zenith's Mark Howley to be her chief operating officer and Natalie Cummins to succeed him at the helm of the media agency.
The new owner of the Goodfella's Pizza brand has tasked its existing partner Grey London with creating a new multichannel campaign to relaunch the frozen meal in 2019.
Kraft Heinz has been left with beans on its face after tweaking an ad that had previously been banned by the ASA, only to end up with a second caution for the same offence.
Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency.
Google helped its parent company Alphabet to a higher-than-expected 26% rise in revenues to $32.66bn (£25.9bn), although its profits were hit by the European Commission's planned fine for anti-competitive behaviour.
Facebook is planning to open offices in King's Cross capable of holding 6,000 employees in 2021 as it called the UK "one of the best places in the world to be a technology company".
Mindshare is planning to release free software that allows companies and individuals to donate space in their out-of-office email messages for use by charities.
This year's Cannes Lions festival made 9% less revenue than in 2017 owing to falls in both delegate numbers and awards entries resulting from Publicis Groupe sitting out the event and the organisers truncating the schedule.
Motor insurer Direct Line has released three episodes of a free podcast featuring comedian Richard Herring and psychologist Dr Gary Wood talking about karma on the roads.
UKTV and Virgin Media are making preparations for the former's channels to disappear from the latter's platform this Sunday in a spot of brinkmanship amid negotiations over renewing their carriage deal.
A majority of global advertisers plan to increase spend in influencer marketing in the next 12 months, despite recent controversies over transparency and effectiveness.
The US cable company trying to beat Rupert Murdoch's Fox to buy Sky has said it is dropping its interest in beating Disney to buy Fox's entertainment assets, and will focus on its Sky bid.
Ewen Sturgeon has resigned as chief operating officer at Publicis.Sapient International in order to pursue opportunities outside the marketing industry after 26 years of agency life.