Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Mark Read drops more hints about changing WPP
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Mark Read drops more hints about changing WPP

Redefining creativity, giving agency leaders more financial freedom and making client services more consultant-like are on the WPP chief's agenda.

Marketers becoming more sophisticated in dealing with influencers
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Marketers becoming more sophisticated in dealing with influencers

Survey finds lower willingness to pay high fees.

Lynx applies ASMR twist to body-shaving tutorials
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Lynx applies ASMR twist to body-shaving tutorials

Campaign by 72&Sunny Amsterdam seeks to lighten up male grooming marketing.

M&S clothing: creative highlights
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M&S clothing: creative highlights

Campaign looks back at the retailer's clothing ads.

Bauer hires BBC's Richard Dawkins to accelerate European radio business
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Bauer hires BBC's Richard Dawkins to accelerate European radio business

Dawkins will take role of chief operating officer in late spring.

C4 to air RAF gender-equality ad and reinforce diversity push
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C4 to air RAF gender-equality ad and reinforce diversity push

Spot that won £1m airtime from broadcaster will debut during The Last Leg.

Cosmo hardest hit among declining women's mags
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Cosmo hardest hit among declining women's mags

Cosmopolitan, Woman's Own and Now were among a number of women's magazines owned by TI Media and Hearst UK that underperformed the shrinking magazine sales market in the second half of 2018.

Dentsu Aegis Network delivers 4.3% organic growth
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Dentsu Aegis Network delivers 4.3% organic growth

Strong performance in EMEA despite challenging times in France and UK.

Turkey of the Week: Samsung makes us fear for the future
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Turkey of the Week: Samsung makes us fear for the future

Nice soundtrack, but shame about the rest.

Interpublic challenges rivals with 5.5% organic growth
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Interpublic challenges rivals with 5.5% organic growth

Shares climb, although performance expected to moderate in 2019.

Betfair takes viewers inside players' minds for 'Play smart' push
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Betfair takes viewers inside players' minds for 'Play smart' push

Arsenal's Bernd Leno and Barcelona's Philippe Coutinho star in new ad.

CAP bulks up guidance on gambling ads
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CAP bulks up guidance on gambling ads

Greater care needed to ensure young people aren't targeted by ads, CAP says.

Ad watchdog bans Rizla poster for suggesting smoking is 'safe'
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Ad watchdog bans Rizla poster for suggesting smoking is 'safe'

Cigarette paper brand ads also rapped for appealing to under-18s.

Omnicom wary of 'wounded competitors' but delivers 2.6% organic growth
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Omnicom wary of 'wounded competitors' but delivers 2.6% organic growth

Investors reassured by steady results following Publicis shock.

Hennessy to unleash epic Ridley Scott ad on Oscars night
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Hennessy to unleash epic Ridley Scott ad on Oscars night

Four-minute film illustrates tastes found in XO through alien landscapes.

Macmillan Cancer Support picks MRM McCann for new brief
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Macmillan Cancer Support picks MRM McCann for new brief

Work will help build relationships with those living with cancer.

Beavertown targets March 2020 opening for visitor centre
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Beavertown targets March 2020 opening for visitor centre

Beer brand plans 12,000-square-foot space within giant new brewery.

Aussie haircare lends sympathetic ear with loo tour
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Aussie haircare lends sympathetic ear with loo tour

Commuters to be offered hairstyling in ladies' loos-themed stand.

Burt's Bees promotes new beauty range with three-week pop-up
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Burt's Bees promotes new beauty range with three-week pop-up

Covent Garden store will feature make-up artists and events.

British Airways creates two-tier experiential fanzone at Twickenham
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British Airways creates two-tier experiential fanzone at Twickenham

Prizes are offered at Six Nations rugby activation.