Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

A composite image featuring TikTok, YouTube and X assets

YouTube and TikTok lead marketers’ plans for 2024

Migration to digital channels – except X and Snapchat – to continue, Warc finds.

Online ads by Air France, Etihad Airways and Lufthansa

Three airlines warned by ASA for greenwashing

Proactive strategy forces three airline brands to drop green claims.

A photo of Irin Rahman in Wavemaker's office

PHD data and tech chief switches to Wavemaker

‘No-nonsense’ Irin Rahman succeeds David Fletcher.

A graphic for Agencies on the Agenda featuring three pictures on a corkboard

Agencies on the Agenda this week

Campaign highlights the three agencies on its radar from the past week.

Graphic of UK flag with graphs and arrows

Digital to drive 5.7% UK adspend growth in 2024

But Magna predicts another tough year for traditional media, including TV.

A picture of ITV presenters Will Best and AJ Odudu in People's Postcode Lottery's current TV campaign

People's Postcode Lottery appoints first CRM agency

TMW Unlimited won in a four-way shootout.

Photos of the special builds for Audible

Audible uses outdoor special builds to inspire imagination

New campaign highlights true crime, sci-fi and fantasy genres.

A still from the ad showing a little girl looking at a pink fluffy monster

Apple tells children’s story to illustrate new feature

Real user appears in Taika Waititi-directed film.

A photo of a table laid with one of the dishes available at Bistro Greggs and a menu

Greggs to open month-long bistro pop-up in Newcastle

Bistro Greggs will be hosted by department store Fenwick.

Top stories collage November 2023

What was Campaign's most-read article in November?

In case you missed them, here are Campaign's most popular articles from the last month.

A black and white photo of Charlie Gatsky Sinclair and James Guy together, both laughing

Uncommon strengthens production line-up with senior hire

Charlie Gatsky Sinclair also promoted to new role.

A mobile phone showing a picture of Elon Musk with a backgroun image of the X logo

X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’

Ad chief Linda Yaccarino attempts to clean up after public tirade.

A mock-up of a Spotify Wrapped billboard in the UK

Spotify turns up the volume on Wrapped activity

Annual what-you-listened-to push expands into live show.

A collage of photos of Ricky Gervais posing with a bottle of Dutch Barn vodka and a product shot

Mystery over Ricky Gervais marketing role at fledgling vodka brand

Comedian shoots Dutch Barn to overnight fame with social media video.

A still from a recent E.ON ad showing a bed floating down a flooded street

E.ON picks media agency to take over from Starcom

Account covers the UK, Germany and eight other European countries.

Saatchi & Saatchi, Walk-In Media, Publicis.Poke and Adam & Eve/DDB

Agencies on the Agenda this week

Campaign highlights the four agencies on its radar from the past week.

A headshot of Samuel Day

Samuel Day steps down as Confused.com CMO

Insurance comparison brand is searching for a successor.

Made in Chelsea: can TV crack the code that drives sales activation?

Can TV crack the code that drives sales activation?

Channel 4 and Philips are the latest pairing trying to encourage TV audiences to open their wallets in the middle of their favourite show. Does this mean combining product placement and QR codes is a viable new way to sell?

A photo of Kerry McCarthy addressing the Ad Net Zero Awards audience

Shadow climate minister urges adland to ‘win over public’ to green mission

Kerry McCarthy addressed Campaign Ad Net Zero Awards.

A still from the ad showing three women sitting together on a park bench

Friends share joy in Amazon’s Beatles-soundtracked Christmas ad

Gentle in-house spot set to ‘In My Life’ to run in the UK, US and Europe.