Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Royal Statistical Society calls for tougher advertising code
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Royal Statistical Society calls for tougher advertising code

Statisticians are lobbying for the Advertising Standards Authority to take a harder line on the misuse of statistics in advertising.

Havas Blockchain launches with ICO client Talao
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Havas Blockchain launches with ICO client Talao

Havas has created a comms-led offering to attract clients in the emerging blockchain and cryptocurrency fundraising space.

Sky reunites comic duo Baddiel and Skinner for Pension Wise
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Sky reunites comic duo Baddiel and Skinner for Pension Wise

David Baddiel and Frank Skinner are briefly excited by the idea of working together again in a new ad for the Government's pensions guidance service.

Hakuhodo wins pan-European Honda ad account
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Hakuhodo wins pan-European Honda ad account

Car manufacturer Honda has appointed Hakuhodo Collective to lead advertising strategy across Europe for three years following a four-way pitch.

Amazon to sponsor The Great British Bake Off
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Amazon to sponsor The Great British Bake Off

Channel 4 has signed up Amazon to sponsor the ninth series of The Great British Bake Off, as well as its spin-off shows, for an estimated £5m.

Facebook cuts off third-party data providers from targeting ads on its platform
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Facebook cuts off third-party data providers from targeting ads on its platform

In the next few weeks Facebook is to propose updates to its terms of service and to its data policy as part of moves to "improve privacy" that also include taking away the ability for third-party data providers like Experian to offer their targeting directly to advertisers on Facebook.

Lord's complaint fails to ban Bulmers ad
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Lord's complaint fails to ban Bulmers ad

The ad watchdog has rejected a complaint from the chair of the All-Party Parliamentary Group on Statistics about the validity of Bulmers' claim that two-thirds of drinkers prefer it to Magners.

Suzuki 'dodgems' ad evades ban despite 35 complaints over bad driving
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Suzuki 'dodgems' ad evades ban despite 35 complaints over bad driving

An ad that depicted Suzuki cars as fairground dodgems has avoided a ban from the ad watchdog despite attracting 35 complaints that it encouraged irresponsible driving.

How hotel smartphone brand Handy is carving out a new market serving travellers
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How hotel smartphone brand Handy is carving out a new market serving travellers

Entrepreneur Terence Kwok is building a $1bn hospitality company on the back of a product that solves the traveller's problem of getting mobile connectivity while abroad.

Facebook to keep ISBA informed about 'suspicious' app audit
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Facebook to keep ISBA informed about 'suspicious' app audit

ISBA has welcomed Facebook's commitment to audit and police app developers' past and present access to user data and to share developments with advertisers.

Diversity in marketing teams climbs ISBA members' agenda
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Diversity in marketing teams climbs ISBA members' agenda

ISBA director of public affairs Tanya Joseph is working to assemble a forum for members to share their experiences of pursuing greater diversity in their marketing teams and partners.

Marketers oblivious to rising costs and complexity, media agencies warn
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Marketers oblivious to rising costs and complexity, media agencies warn

Media agency leaders expressed frustrations over the lack of understanding among client marketing and procurement teams of what it takes to run digital media-buying operations in the current environment.

M&S: our creative doesn't always succeed in being inclusive, but we learn
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M&S: our creative doesn't always succeed in being inclusive, but we learn

Marks & Spencer admits that making sure its marketing is inclusive for all of its 33 million customers is "not second nature", according to its head of customer experience Maria Koutsoudakis.

Ryanair's Wenk: our strength is in simplicity of marketing strategy
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Ryanair's Wenk: our strength is in simplicity of marketing strategy

The success of Ryanair's marketing is in its simple strategy and speed of execution, its marketing operations director Matthias Wenk told the audience at Advertising Week Europe today.

Creature takes on business consultants with spin-off White Crow
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Creature takes on business consultants with spin-off White Crow

Creature of London, the seven-year old indie agency, has set up a separately-branded strategic consultancy to sell business advice where the answer is not marketing.

Nils Leonard: diversity agenda must include teaching and time
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Nils Leonard: diversity agenda must include teaching and time

Agencies are embracing diversity but need to pay as much attention to supporting people who haven't been to university as they currently are to gender equality, Advertising Week Europe heard today.

Havas owner Vivendi gives up fight to absorb games maker Ubisoft
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Havas owner Vivendi gives up fight to absorb games maker Ubisoft

Vivendi, the French media conglomerate that owns Havas, has admitted defeat in its attempt to buy control of computer games publisher Ubisoft.

Hegarty: Diversity is one of advertising's 'great weapons'
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Hegarty: Diversity is one of advertising's 'great weapons'

The ad industry must understand that creativity thrives on diversity and people from ethnic minorities should tell themselves they are part of the solution, Sir John Hegarty has insisted.

Sorrell: WPP delivering 'less bureaucratic, more creative' teams in response to advertiser demand
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Sorrell: WPP delivering 'less bureaucratic, more creative' teams in response to advertiser demand

WPP is reacting to top marketers' calls for their agencies to change by delivering more agile and creatively-driven agency structures, Sir Martin Sorrell has told the ad industry.

Stand up to online hate, ISBA tells brands
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Stand up to online hate, ISBA tells brands

ISBA is encouraging advertisers to tackle hate speech they encounter on social media by flagging it with the hashtag #challengehate and reporting it to platform owners as well as, if appropriate, the police.