Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

How Heineken landed a delicious smackdown on the European Super League

How Heineken landed a delicious smackdown on the European Super League

Agency and client moved quickly and scored a crowd-pleaser.

Havas recovery continues with return to growth in sight

Havas recovery continues with return to growth in sight

Q1 revenues dropped 0.8% on an organic basis.

Walkers to follow Lineker era with ‘humour with purpose’

Walkers to follow Lineker era with ‘humour with purpose’

Snack brand's marketing director expands on 'When life gives you potatoes...' positioning.

Dulux makes a dog’s dinner of Spurs sponsorship

Dulux makes a dog’s dinner of Spurs sponsorship

Brand makes abject apology after Twitter account goes rogue.

John Hegarty: the best campaign I’ve seen recently is in-house

John Hegarty: the best campaign I’ve seen recently is in-house

Ad legend also weighs in on 'deplorable' writing skills.

Hegarty coup for freelance matchmaking service Genie

Hegarty coup for freelance matchmaking service Genie

BBH co-founder backs AI interface that matches briefs to freelance creatives.

M&S Food triples TV ads in first campaign since launch of in-house unit

M&S Food triples TV ads in first campaign since launch of in-house unit

The retailer is launching its “biggest ever” quality campaign.

KFC tries out other brands’ taglines for size

KFC tries out other brands’ taglines for size

Fast-food brand dips into the branter bucket with 'Finger lickin’ good' off the menu.

Ferrero unwraps global media review

Ferrero unwraps global media review

Nearly 100 markets believed to be up for grabs.

Ikea names agency veteran Linus Karlsson as chief creative officer

Ikea names agency veteran Linus Karlsson as chief creative officer

Former McCann creative boss to work across marketing and product development.

Group M warns advertisers of TV bottleneck with spend set to flood back into market
Mirror owner Reach to implement permanent homeworking

Mirror owner Reach to implement permanent homeworking

Publisher is giving up one of two floors at Canary Wharf and its other London offices in Lower Thames Street.

Vaginal dryness treatment brand Replens MD wins £500,000 TfL diversity prize

Vaginal dryness treatment brand Replens MD wins £500,000 TfL diversity prize

Campaign created by The Gate London awarded for tackling ageism in advertising.

Govt shrinks comms roster from 26 agencies to 12

Govt shrinks comms roster from 26 agencies to 12

Bids due in by 21 April for places on next strategic agency framework.

UM unveils ‘Futureproof’ positioning

UM unveils ‘Futureproof’ positioning

IPG media agency to prize speed, diversity and ethics.

Does M&S Food's move in-house threaten the role of creative agencies?

Does M&S Food's move in-house threaten the role of creative agencies?

Industry figures are divided on what the future holds for brands and agencies.

TaskRabbit hands European social media to Noise

TaskRabbit hands European social media to Noise

Ikea-owned help marketplace targets new customers via social.

Sainsbury’s changes slogan to highlight new mission

Sainsbury’s changes slogan to highlight new mission

‘Live well for less’ to make way after 10 years.

Facebook sells Portal with tearjerker spot

Facebook sells Portal with tearjerker spot

Mother’s Day story was created by TBWA\London.

VCCP trounces competition in AAR new-business league 2020

VCCP trounces competition in AAR new-business league 2020

Agency notched up twice as many wins as nearest competitor in 2020.