Andrew McCormick

News Editor

Andrew is News Editor on Marketing, looking after news in print and online. He also covers the digital sector. Andrew was previously Deputy Editor on Revolution Magazine.

Five routes to social media success
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Five routes to social media success

Andrew McCormick on how to get the best from five social networks.

Sir Stuart Rose: I'm going mobile
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Sir Stuart Rose: I'm going mobile

Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile.

Briefing: Retail - Online retailers eye overseas growth
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Briefing: Retail - Online retailers eye overseas growth

At a time of recession and with a high-street in decline, digital retailers are seeking to grow their customer base by launching overseas.

Innovator: 'It's not just about sex'
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Innovator: 'It's not just about sex'

Jessica Powell, chief marketing officer at burgeoning social network Badoo, is not shy about the site's risque reputation, but is determined to take the brand into the mainstream.

Digital Agency of the Year: Work Club
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Digital Agency of the Year: Work Club

This winning agency has taken a lead role for several of its clients this year, defining the strategies for some and matching cutting-edge work with a sound business approach.

Neuromarketing: separating fact from fiction
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Neuromarketing: separating fact from fiction

Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique

ISBA and IPA initiative aims to clarify pitching
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ISBA and IPA initiative aims to clarify pitching

Brands are being encouraged to sign up to an industry initiative aimed at ending "pitch hell" for marketers and agencies

Brand Health Check: Yahoo
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Brand Health Check: Yahoo

When David Filo and Jerry Yang set up a site in 1994 entitled David and Jerry's Guide to the World Wide Web, they could not have foreseen that their company, subsequently renamed Yahoo, would become a billion-dollar business before the turn of the century.

Nationwide's Andy McQueen on life after Little Britain
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Nationwide's Andy McQueen on life after Little Britain

Andy McQueen, marketing director, Nationwide, is leading a policy of focusing on the brand's reputation. Interview by Andrew McCormick.

Brands failed by siloed approach to marketing
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Brands failed by siloed approach to marketing

A new ISBA report highlights structural problems in an alarming number of UK marketing departments, with 'siloed thinking' the main problem, writes Andrew McCormick.

BrandMAX: Day one tea-break guide
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BrandMAX: Day one tea-break guide

If you're not attending today's BrandMax event, catch up on highlights which so far have included BMW, Tourism Queensland and VCCP.

Primark to unveil first transactional website
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Primark to unveil first transactional website

Primark, the budget fashion retailer, is to sell goods online for the first time.

BlackBerry's reputation takes a hit from rioters
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BlackBerry's reputation takes a hit from rioters

BlackBerry's brand image has taken a hit, following reports that rioters in the UK used the mobile brand's messenger system to co-ordinate activity.

Coca-Cola named most-recognised global Olympics partner
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Coca-Cola named most-recognised global Olympics partner

Coca-Cola is the most-recognised of the 2012 Olympic Games' 11 worldwide partners, according to research by One-Poll for Marketing.

Daily Mail-owner backs Wowcher site with marketing push
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Daily Mail-owner backs Wowcher site with marketing push

DMGT, owner of the Daily Mail, is entering the crowded online deals market by backing its fledgling discount site, Wowcher, with a major marketing push.

Harrods and Selfridges promote Christmas stores earlier than ever
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Harrods and Selfridges promote Christmas stores earlier than ever

Department stores Harrods and Selfridges have today started promoting the opening of their Christmas stores, with 150 shopping days left until the big day.

Three UK marketing head Marc Allera to leave
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Three UK marketing head Marc Allera to leave

Marc Allera, Three UK's sales and marketing director, is to step down after 10 years at the mobile operator.

Profile: Anna Crona, marketing director for IKEA UK and Ireland
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Profile: Anna Crona, marketing director for IKEA UK and Ireland

Anna Crona, marketing director for IKEA UK and Ireland, is working to inspire shoppers to spend more on their homes.

Holy Moly: how a £4 website became an internet phenomenon
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Holy Moly: how a £4 website became an internet phenomenon

Holy Moly's straight-talking founder, Jamie East, has sold half of the celebrity gossip website to Big Brother producer Endemol. Now he wants to use the partnership to conquer TV. Andrew McCormick reports.

The essential Zeitgeist: 8 highlights from Google's flagship event
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The essential Zeitgeist: 8 highlights from Google's flagship event

The two-day gig that is the Zeitgeist conference, held last week in Hertfordshire, tends to set the agenda in digital marketing for the next 12 months - or even 30 years, given that one of the questions put to Google executive chairman Eric Schmidt was 'What will the world look like in 2040?'