Andrew McCormick on how to get the best from five social networks.
Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile.
At a time of recession and with a high-street in decline, digital retailers are seeking to grow their customer base by launching overseas.
Jessica Powell, chief marketing officer at burgeoning social network Badoo, is not shy about the site's risque reputation, but is determined to take the brand into the mainstream.
This winning agency has taken a lead role for several of its clients this year, defining the strategies for some and matching cutting-edge work with a sound business approach.
Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique
Brands are being encouraged to sign up to an industry initiative aimed at ending "pitch hell" for marketers and agencies
When David Filo and Jerry Yang set up a site in 1994 entitled David and Jerry's Guide to the World Wide Web, they could not have foreseen that their company, subsequently renamed Yahoo, would become a billion-dollar business before the turn of the century.
Andy McQueen, marketing director, Nationwide, is leading a policy of focusing on the brand's reputation. Interview by Andrew McCormick.
A new ISBA report highlights structural problems in an alarming number of UK marketing departments, with 'siloed thinking' the main problem, writes Andrew McCormick.
If you're not attending today's BrandMax event, catch up on highlights which so far have included BMW, Tourism Queensland and VCCP.
Primark, the budget fashion retailer, is to sell goods online for the first time.
BlackBerry's brand image has taken a hit, following reports that rioters in the UK used the mobile brand's messenger system to co-ordinate activity.
Coca-Cola is the most-recognised of the 2012 Olympic Games' 11 worldwide partners, according to research by One-Poll for Marketing.
DMGT, owner of the Daily Mail, is entering the crowded online deals market by backing its fledgling discount site, Wowcher, with a major marketing push.
Department stores Harrods and Selfridges have today started promoting the opening of their Christmas stores, with 150 shopping days left until the big day.
Marc Allera, Three UK's sales and marketing director, is to step down after 10 years at the mobile operator.
Anna Crona, marketing director for IKEA UK and Ireland, is working to inspire shoppers to spend more on their homes.
Holy Moly's straight-talking founder, Jamie East, has sold half of the celebrity gossip website to Big Brother producer Endemol. Now he wants to use the partnership to conquer TV. Andrew McCormick reports.
The two-day gig that is the Zeitgeist conference, held last week in Hertfordshire, tends to set the agenda in digital marketing for the next 12 months - or even 30 years, given that one of the questions put to Google executive chairman Eric Schmidt was 'What will the world look like in 2040?'