While traditional agencies are a hotbed of creativity, there are alternative models out there - namely in-house options. Noelle McElhatton, former editor of Marketing, now consultant, explores the pros and cons of three in-house models.
It's nearly ten years since Crispin, Porter & Bogusky reached the creative high of being judged as Agency of the Year in 2004 and in 2008, as well as Agency of the Decade.
Technology and content events SXSW Interactive and the Consumer Electronics Show (CES) will not threaten Cannes Lions Festival's position as the world's most important marketing creativity event, the Cannes Lions chief executive has insisted.
What does a brand have to do to be rewarded with the Cannes Lions Creative Marketer of the Year? Noelle McElhatton spoke to Phillip Thomas, CEO of Cannes Lions, and looked back at previous winners to find out.
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Chris Townsend, the former marketer who raised £2.4bn to stage the London 2012 Olympics, will seek to replicate the feat for a new Paramount Pictures theme park in Kent.
Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, that t-shirt is available].
Great marketers stand out because of their "energies", says the leadership tutor.
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.
Where do we stand on Wonga.com? With Christmas just round the corner, it seems an appropriate time to examine our marketing conscience about the in-your-face payday lending brand.
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.
Later today we may learn the fate of flagship BBC news brand Newsnight. If former P&G marketer and the BBC's acting DG Tim Davie decides to axe it, he or his successor should also look to slim the rest of the BBC's overcrowded news brand portfolio
Marketing catches up with WPP's chief executive to talk technology, emerging markets and the recession.
First we had Unilever's rallying cry to its agencies to bring more magic and less logic to its marketing (Marketing, 25 October 2011). Now Diageo is making a similar challenge to its creative agencies
The vote may be a week off, weather allowing, the electioneering brouhaha is nearly done with a deadlock predicted - but at least one definitive result is already in.
Facebook and Google may have had recent wobbles on the stock market but they need to hold nerve in the face of analyst pressure, WPP chief executive Sir Martin Sorrell said this week.
Unique is perhaps the best way to describe the Bond film franchise. As a UK-based series of productions, none can compare to the Bond movies' history, sexiness or global reach. Small wonder, then, that Heineken is one of the latest brands to fall under 007's alluring spell.
Celebrity marketing: expensive to mount but a tried and tested way to gain consumer awareness and ensure ad effectiveness. Right?
Spotify's UK chief has denied rumours that the site is in negotiations to sell a stake in the company to Coca-Cola.
The need to think of social media as the responsibility of the entire company, rather than merely the domain of marketing, was a key theme of the BrandMAX 2012 summit