Matthew Chapman

Reporter

Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

Public Health England quit smoking campaign avoids 'cold turkey' message
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Public Health England quit smoking campaign avoids 'cold turkey' message

Advertising activity for annual push promotes new 'personal quit plan' tool.

Y&R poaches Iris' Sophie Lewis to be CSO in reboot
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Y&R poaches Iris' Sophie Lewis to be CSO in reboot

Lewis takes over from Emily James, who is setting up a freelance practice.

ITV and Dunelm in dating and homemaker show tie-up
Pablo appoints Inferno co-founder Tim Doust as chair
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Pablo appoints Inferno co-founder Tim Doust as chair

Agency also makes appointments from Grey and Ogilvy.

Cheil Europe relaunches with customer experience proposition
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Cheil Europe relaunches with customer experience proposition

Restructure will create five divisions within the group.

Sky and Netflix partner for 'ultimate' on-demand TV package
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Sky and Netflix partner for 'ultimate' on-demand TV package

New subscription pack allows Sky Q customers to access Netflix content.

Mastercard signs up as first global sponsor of League of Legends esport
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Mastercard signs up as first global sponsor of League of Legends esport

Three-year deal is the first for the Riot Games title.

Ofcom: half of adults support more social media regulation
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Ofcom: half of adults support more social media regulation

Research also found that 45% of people have experienced harm online.

Neil Christie named Wieden & Kennedy London CEO
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Neil Christie named Wieden & Kennedy London CEO

Christie relinquishes global duties to take newly created role.

Pride flag damaged to raise awareness of LGBTQ+ youth suicide
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Pride flag damaged to raise awareness of LGBTQ+ youth suicide

Two creatives at The Gate London have come up with a campaign, taken up by Gay Times, to highlight the scale of mental health issues among LGBTQ+ young people.

Oath chief executive Tim Armstrong to leave company
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Oath chief executive Tim Armstrong to leave company

Oath chief executive Tim Armstrong will leave the company as early as next month as parent company Verizon restructures the business.

British Airways data breach poses new challenge to weakened brand reputation
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British Airways data breach poses new challenge to weakened brand reputation

British Airways faces another hit to its brand reputation after revealing a major data breach has exposed its customers' financial information to hackers.

Finnair and Helsinki airport team up for short movie
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Finnair and Helsinki airport team up for short movie

Airline Finnair and the operator of Helsinki airport have created a 13-minute short film to position themselves as the crossroads between East and West.

FA signs up Head & Shoulders as its first official haircare partner
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FA signs up Head & Shoulders as its first official haircare partner

The FA has unveiled P&G's Head & Shoulders shampoo brand as its first official haircare partner in a deal that will involve England players starring in advertising.

Burberry pledges to stop burning unsold stock
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Burberry pledges to stop burning unsold stock

Burberry has put an end to its practice of burning unsold stock in order to protect the premium nature of its brand.

Does your brand have a purpose?
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Does your brand have a purpose?

Brand purpose has many benefits, from the ethical to the financial. However, getting that purpose right, and engaging consumers along the way by being authentic, finding the right tone and offering a sense of belonging is vital

Facebook data scandal unlikely to dampen growth in social media adspend
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Facebook data scandal unlikely to dampen growth in social media adspend

A quarter of all digital adspend will go to social networks this year, according to eMarketer, which has dismissed "knee-jerk reactions" to the data controversy surrounding Facebook.

April Fool's Day 2018: The brands that shared in the LOLz
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April Fool's Day 2018: The brands that shared in the LOLz

Brands love to share their sense of humour on April Fool's Day and this year was no different, so Campaign picked out some of the best of this year's efforts.

Publicis Media launches global commerce practice
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Publicis Media launches global commerce practice

Publicis Media is seeking to bring together its commerce expertise from across the group with the launch of a specialist global practice.

McCann promotes Lopez to new Europe chief production officer role
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McCann promotes Lopez to new Europe chief production officer role

McCann Worldgroup has promoted Sergio Lopez to the newly-created role of chief production officer of its European operation.