Esports audiences are growing prodigiously, increasing the lure of sponsorship opportunities to a range of brands beyond the tech sector. Matthew Chapman reports.
The FA has signed up a group of creatives from within the world of music, fashion, gaming and design to offer a new perspective on the FA Cup for a new generation of fans.
WPP-owned research and insight specialist Kantar is combining four of its brands to form a consultancy that will set out to redefine how marketing and sales work together.
Starbucks will trial a 5p charge on its disposable hot drinks cups as it seeks to jump the gun on a potential Government levy on non-recyclable cups.
Debenhams believes its Cinderella-themed Christmas ad resonated strongly with customers despite having suffered a slump in sales.
Wavemaker has hired Mondelez media specialist Josep Hernandez to act as its global client lead for L'Oréal.
The Mail on Sunday is launching a 40-page lifestyle supplement that will combine new features with existing favourites from the paper.
Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions of dollars in unpaid bills the ride-hailing firm is withholding over claims of click fraud.
Sizmek is offering agencies and advertisers greater transparency over costs on its adtech platform in response to an industry outcry over the lack of visibility in programmatic.
Zenith forecasts internet adspend will capture 60% of the overall UK market in 2017 and will continue to grow ahead of the market next year.
Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
Comparethemarket has launched a campaign featuring the meerkat Sergei reliving childhood memories of Star Wars in a spot that plays on people's nostalgia.
Channel 4 and Jaguar have partnered for a campaign starring the broadcasters' stars Jimmy Carr and Sharon Horgan.
The Sun is launching an outdoor campaign today that will dynamically update with headlines about I'm a Celebrity, Get me Out of Here!.
The positive portrayal of ethnic diversity is one of the standout themes uniting the 2017 crop of Christmas ads.
TV broadcasters and trade bodies from across the globe have partnered for the first time to give advertisers a single databank about the power of television advertising.
Window dressing and flooring specialist Hillarys Blinds has appointed Red Brick Road to its £24m integrated creative account.
Sky Bet has signed a five-year extension to its headline sponsorship of the English Football League (EFL).
From the rise of the experience store to integrating mobile and tech solutions, what are the key trends for marketers and agencies wanting to cut through in today's highly competitive retail sector?
Battersea Dogs & Cats Home is launching a new campaign with programmatic ads amid an increasingly difficult re-homing market due to the growing trend for designer breeds and online pet sales.