Centrica's Margaret Jobling argued last month that agencies need to adapt their business models.
The FMCG giant, which is looking to offload brands without a purpose, wants Dove Men+Care to play a key role in masculinity debate.
Warby will drive brand's next growth phase after private-equity acquisition.
Visitors will be given a taste of the Mediterranean.
Yurt is styled like Victorian-era gin palaces.
Harnessing creativity to data is transforming this discipline...
Or is it shrinking as brands seek instant gains at the expense of quality? A panel including Mars, L'Oreal and Stitch Fix interrogate...
The worst thing a brand can do when storytelling is to be untrue to themselves. Having a genuine purpose and sticking with it is essential, according to a group of senior marketers...
Maguire is tasked with expanding global network's UK operation.
New brief includes focus on full media transparency.
Apprentice numbers are falling despite government's ambitious targets.
Freedive service offers alternative to subscription-based streaming models.
Retailer says focusing on product ads reflects today's consumer.
Aldi's Christmas mascot is depicted battling an evil parsnip
Executions will promote Home Solutions from the retailer.
The scheme targets women returning to work after an extended break.
Mallard has 20 years of experience in the retail sector.
The pair will be creative chiefs at McCann's Microsoft unit.
Kennedy is due to join broadcaster in February.
Advertising activity for annual push promotes new 'personal quit plan' tool.