Matthew Chapman

Reporter

Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

Zenith predicts UK internet adspend will capture 60% of market this year
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Zenith predicts UK internet adspend will capture 60% of market this year

Zenith forecasts internet adspend will capture 60% of the overall UK market in 2017 and will continue to grow ahead of the market next year.

Group M unveils upbeat global adspend forecast for 2018
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Group M unveils upbeat global adspend forecast for 2018

Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.

Comparethemarket renews Disney partnership ahead of The Last Jedi release
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Comparethemarket renews Disney partnership ahead of The Last Jedi release

Comparethemarket has launched a campaign featuring the meerkat Sergei reliving childhood memories of Star Wars in a spot that plays on people's nostalgia.

Jaguar partners Channel 4 to 'buck traditional car advertising'
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Jaguar partners Channel 4 to 'buck traditional car advertising'

Channel 4 and Jaguar have partnered for a campaign starring the broadcasters' stars Jimmy Carr and Sharon Horgan.

The Sun rolls out dynamic I'm a Celebrity outdoor push
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The Sun rolls out dynamic I'm a Celebrity outdoor push

The Sun is launching an outdoor campaign today that will dynamically update with headlines about I'm a Celebrity, Get me Out of Here!.

Why brands like John Lewis, M&S and Debenhams are embracing a not-so-white Christmas
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Why brands like John Lewis, M&S and Debenhams are embracing a not-so-white Christmas

The positive portrayal of ethnic diversity is one of the standout themes uniting the 2017 crop of Christmas ads.

TV industry joins forces in first global initiative to prove power of medium
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TV industry joins forces in first global initiative to prove power of medium

TV broadcasters and trade bodies from across the globe have partnered for the first time to give advertisers a single databank about the power of television advertising.

Red Brick Road wins Hillarys' £24m creative account
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Red Brick Road wins Hillarys' £24m creative account

Window dressing and flooring specialist Hillarys Blinds has appointed Red Brick Road to its £24m integrated creative account.

Sky Bet signs five-year extension to EFL sponsorship
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Sky Bet signs five-year extension to EFL sponsorship

Sky Bet has signed a five-year extension to its headline sponsorship of the English Football League (EFL).

How retail marketers are transforming tomorrow's shopper experience
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How retail marketers are transforming tomorrow's shopper experience

From the rise of the experience store to integrating mobile and tech solutions, what are the key trends for marketers and agencies wanting to cut through in today's highly competitive retail sector?

Battersea Dogs & Cats Home battles Instagram-driven designer breed trend
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Battersea Dogs & Cats Home battles Instagram-driven designer breed trend

Battersea Dogs & Cats Home is launching a new campaign with programmatic ads amid an increasingly difficult re-homing market due to the growing trend for designer breeds and online pet sales.

Lexus positions CT hybrid model as perfect for urbanites with Time Out activity
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Lexus positions CT hybrid model as perfect for urbanites with Time Out activity

Lexus has partnered with Time Out for its self-charging CT hybrid model to highlight how it is the perfect car for 'busy urbanites'.

Topshop invites Stranger Things fans to screening at Oxford Street store
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Topshop invites Stranger Things fans to screening at Oxford Street store

Topshop will invite fans of Netflix's Stranger Things to its flagship store to watch two episodes of the series the evening before it launches to the public.

M&C Saatchi creative chief Justin Tindall sparks diversity debate with 'bored' comments
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M&C Saatchi creative chief Justin Tindall sparks diversity debate with 'bored' comments

A heated diversity debate is raging across the industry after a Private View column by M&C Saatchi creative chief Justin Tindall expressing his boredom.

ESPN, FourFourTwo and Guardian team up for Russia World Cup
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ESPN, FourFourTwo and Guardian team up for Russia World Cup

The media sales teams of ESPN, FourFourTwo and The Guardian are partnering to offer advertisers a joint ad proposition for the 2018 football World Cup in Russia.

Facebook and Google 'collaborated on anti-refugee campaign' during US election
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Facebook and Google 'collaborated on anti-refugee campaign' during US election

Facebook and Google reportedly worked with a right wing non-profit during the US election to target swing states with anti-Muslim and anti-refugee messages.

Hearst agrees to buy Men's Health publisher Rodale
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Hearst agrees to buy Men's Health publisher Rodale

Hearst has agreed a deal to buy the magazine and book business of Rodale, a publisher focused on health and wellness content.

Marketing boss behind Kendall Jenner Pepsi ad steps down
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Marketing boss behind Kendall Jenner Pepsi ad steps down

PepsiCo global beverage group president Brad Jakeman, who heads up the brand's in-house content creation division, is departing to set up a consulting firm.

Iris makes four senior hires as it takes more creative CRM approach
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Iris makes four senior hires as it takes more creative CRM approach

Iris is strengthening its CRM proposition by bringing in four big names who will form a specialist customer marketing practice.

BT seeks start-ups to innovate around sports fan engagement
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BT seeks start-ups to innovate around sports fan engagement

BT is seeking entrepreneurs and start-ups to help it innovate around fan engagement and bringing viewers closer to the action during its sports coverage.