Matthew Chapman


Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

How British American Tobacco sells nicotine to young people

In this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.

Smart Energy appoints former Channel 4 CMO Dan Brooke to top job

Brooke has been running brand consultancy since he left broadcaster.

The National Trust is making its gardens and parklands free

Doing their bit in a crisis: brands making a positive difference

Brands are stepping up to the plate amid the coronavirus outbreak to deliver on the long-mooted 'brand purpose' philosophy.

Disney+ to stagger release of original content as it prepares European launch

Streaming service will premiere new episodes every Friday at 8am.

Carlsberg embraces the trolls and admits it was 'probably' not the best

The beer brand found some unusual ways to promote itself after tweaking the product's recipe.

Campaign loves... Cadbury's Dairy Milk

From 'Glass and a half' to one of the greatest ads ever...

Two-thirds of women believe male colleagues are offered more training

Imposter syndrome could be holding women back from requesting training.

Magic and Absolute Radio to broadcast live from New Zealand

Tourism New Zealand will showcase country on stations.

Legal & General's recent campaign aimed to empower people

Legal & General kicks off media review

Mindshare has held business since 2015.

Strictly Come Dancing opening episode loses more than 1m viewers

BBC show's peak viewing figure fell 15% year on year.

The luxury KitKats will cost up to £14

Nestle launches luxury KitKat bars in direct-to-consumer move

Roll-out mark brand's biggest development in 20 years.

Elton John featured in last year's John Lewis Christmas ad

John Lewis Partnership eyes merger of marketing teams

No official consultation process has launched yet.

Should agencies act more like management consultancies?

Centrica's Margaret Jobling argued last month that agencies need to adapt their business models.

Dove Men+Care's 'scrum together' campaign

Unilever appoints BBD Perfect Storm to global Dove Men+Care brief

The FMCG giant, which is looking to offload brands without a purpose, wants Dove Men+Care to play a key role in masculinity debate.

Richard Longhurst, Sarah Warby and Neal Slateford

Lovehoney hires ex-Sainsbury's marketing chief Sarah Warby as CEO

Warby will drive brand's next growth phase after private-equity acquisition.

The fountain's water jet will reach the height of a London bus

Campo Viejo celebrates rose launch with pink fountain

Visitors will be given a taste of the Mediterranean.

Sipsmith looks to Victorians for festival inspiration

Yurt is styled like Victorian-era gin palaces.

Data is vital, ideas are unique: the rise of performance marketing

Harnessing creativity to data is transforming this discipline...

How is creativity evolving in a growth obsessed world?

Or is it shrinking as brands seek instant gains at the expense of quality? A panel including Mars, L'Oreal and Stitch Fix interrogate...

Authenticity beats all: the art of successful storytelling

The worst thing a brand can do when storytelling is to be untrue to themselves. Having a genuine purpose and sticking with it is essential, according to a group of senior marketers...