Brand purpose has many benefits, from the ethical to the financial. However, getting that purpose right, and engaging consumers along the way by being authentic, finding the right tone and offering a sense of belonging is vital
A quarter of all digital adspend will go to social networks this year, according to eMarketer, which has dismissed "knee-jerk reactions" to the data controversy surrounding Facebook.
Brands love to share their sense of humour on April Fool's Day and this year was no different, so Campaign picked out some of the best of this year's efforts.
Publicis Media is seeking to bring together its commerce expertise from across the group with the launch of a specialist global practice.
McCann Worldgroup has promoted Sergio Lopez to the newly-created role of chief production officer of its European operation.
Diet Coke's advertising used to be full of a confident swagger but has now been replaced by an apathetic, limply-scripted 'Because I can' campaign that makes the viewer die a little inside.
News UK has promoted Dominic Carter to the new role of group chief commercial officer, 18 months after it acquired Wireless Group, to oversee overall ad sales for its newspaper and radio brands.
Spark Foundry has promoted Publicis Groupe veteran Chris Boothe to the role of global brand president a year after his predecessor Brian Terkelsen stepped down.
The National Gallery of Prague has rolled out a virtual reality experience that allows blind and visually impaired people to touch and feel the world's most famous sculptural masterpieces.
Atomic London has appointed Steve Hopkins to a new head of planning role as strategy partner Richard Hill leaves the agency.
Government and businesses are pledging more than £150m to the development of the UK's creative industries, which will include a major investment in virtual and augmented reality.
Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key growth markets and rebuild customer trust.
The Gunn Report has recognised a McDonald's campaign by OMD as top for media excellence, while MediaCom was named as the top agency and Nike was crowned the leading brand.
Swarovski has hired Publicis 133 as its global creative agency after a pitch process involving more than 20 agencies.
Esports audiences are growing prodigiously, increasing the lure of sponsorship opportunities to a range of brands beyond the tech sector. Matthew Chapman reports.
The FA has signed up a group of creatives from within the world of music, fashion, gaming and design to offer a new perspective on the FA Cup for a new generation of fans.
WPP-owned research and insight specialist Kantar is combining four of its brands to form a consultancy that will set out to redefine how marketing and sales work together.
Starbucks will trial a 5p charge on its disposable hot drinks cups as it seeks to jump the gun on a potential Government levy on non-recyclable cups.
Debenhams believes its Cinderella-themed Christmas ad resonated strongly with customers despite having suffered a slump in sales.
Wavemaker has hired Mondelez media specialist Josep Hernandez to act as its global client lead for L'Oréal.