Matthew Chapman

Reporter

Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

Facebook data scandal unlikely to dampen growth in social media adspend
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Facebook data scandal unlikely to dampen growth in social media adspend

A quarter of all digital adspend will go to social networks this year, according to eMarketer, which has dismissed "knee-jerk reactions" to the data controversy surrounding Facebook.

April Fool's Day 2018: The brands that shared in the LOLz
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April Fool's Day 2018: The brands that shared in the LOLz

Brands love to share their sense of humour on April Fool's Day and this year was no different, so Campaign picked out some of the best of this year's efforts.

Publicis Media launches global commerce practice
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Publicis Media launches global commerce practice

Publicis Media is seeking to bring together its commerce expertise from across the group with the launch of a specialist global practice.

McCann promotes Lopez to new Europe chief production officer role
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McCann promotes Lopez to new Europe chief production officer role

McCann Worldgroup has promoted Sergio Lopez to the newly-created role of chief production officer of its European operation.

Turkey of the week: Diet Coke's joyless 'Because I can' ad doesn't make you feel good
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Turkey of the week: Diet Coke's joyless 'Because I can' ad doesn't make you feel good

Diet Coke's advertising used to be full of a confident swagger but has now been replaced by an apathetic, limply-scripted 'Because I can' campaign that makes the viewer die a little inside.

News UK promotes Dominic Carter to new group chief commercial officer role
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News UK promotes Dominic Carter to new group chief commercial officer role

News UK has promoted Dominic Carter to the new role of group chief commercial officer, 18 months after it acquired Wireless Group, to oversee overall ad sales for its newspaper and radio brands.

Spark Foundry promotes Chris Boothe to global brand president
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Spark Foundry promotes Chris Boothe to global brand president

Spark Foundry has promoted Publicis Groupe veteran Chris Boothe to the role of global brand president a year after his predecessor Brian Terkelsen stepped down.

VR experience allows blind to 'see' world famous sculptures
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VR experience allows blind to 'see' world famous sculptures

The National Gallery of Prague has rolled out a virtual reality experience that allows blind and visually impaired people to touch and feel the world's most famous sculptural masterpieces.

Atomic appoints Hopkins as head of planning as Richard Hill exits
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Atomic appoints Hopkins as head of planning as Richard Hill exits

Atomic London has appointed Steve Hopkins to a new head of planning role as strategy partner Richard Hill leaves the agency.

Government and industry pledge £150m to 'landmark' creative sector deal
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Government and industry pledge £150m to 'landmark' creative sector deal

Government and businesses are pledging more than £150m to the development of the UK's creative industries, which will include a major investment in virtual and augmented reality.

Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'
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Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key growth markets and rebuild customer trust.

McDonald's, OMD, MediaCom and Nike claim top Gunn Media 100 accolades
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McDonald's, OMD, MediaCom and Nike claim top Gunn Media 100 accolades

The Gunn Report has recognised a McDonald's campaign by OMD as top for media excellence, while MediaCom was named as the top agency and Nike was crowned the leading brand.

Swarovski appoints Publicis 133 as global creative agency
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Swarovski appoints Publicis 133 as global creative agency

Swarovski has hired Publicis 133 as its global creative agency after a pitch process involving more than 20 agencies.

What you need to know about esports in 2018 and beyond
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What you need to know about esports in 2018 and beyond

Esports audiences are growing prodigiously, increasing the lure of sponsorship opportunities to a range of brands beyond the tech sector. Matthew Chapman reports.

FA Cup recruits influencers to appeal to new generation of fans
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FA Cup recruits influencers to appeal to new generation of fans

The FA has signed up a group of creatives from within the world of music, fashion, gaming and design to offer a new perspective on the FA Cup for a new generation of fans.

WPP's Kantar merges four brands into one consultancy
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WPP's Kantar merges four brands into one consultancy

WPP-owned research and insight specialist Kantar is combining four of its brands to form a consultancy that will set out to redefine how marketing and sales work together.

Starbucks to trial 5p surcharge on coffee cups as MPs recommend levy
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Starbucks to trial 5p surcharge on coffee cups as MPs recommend levy

Starbucks will trial a 5p charge on its disposable hot drinks cups as it seeks to jump the gun on a potential Government levy on non-recyclable cups.

Debenhams believes Christmas ad 'resonated' with public despite profit warning
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Debenhams believes Christmas ad 'resonated' with public despite profit warning

Debenhams believes its Cinderella-themed Christmas ad resonated strongly with customers despite having suffered a slump in sales.

Josep Hernandez quits Mondelez for L'Oréal role at Wavemaker
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Josep Hernandez quits Mondelez for L'Oréal role at Wavemaker

Wavemaker has hired Mondelez media specialist Josep Hernandez to act as its global client lead for L'Oréal.

The Mail on Sunday to launch 40-page lifestyle supplement
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The Mail on Sunday to launch 40-page lifestyle supplement

The Mail on Sunday is launching a 40-page lifestyle supplement that will combine new features with existing favourites from the paper.