Matthew Chapman

Reporter

Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

Authenticity beats all: the art of successful storytelling
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Authenticity beats all: the art of successful storytelling

The worst thing a brand can do when storytelling is to be untrue to themselves. Having a genuine purpose and sticking with it is essential, according to a group of senior marketers...

Superunion hires BBH's Holly Maguire as UK managing director
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Superunion hires BBH's Holly Maguire as UK managing director

Maguire is tasked with expanding global network's UK operation.

Direct Line Group reappoints MediaCom after six-month review
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Direct Line Group reappoints MediaCom after six-month review

New brief includes focus on full media transparency.

Government launches campaign to revitalise apprenticeship programme
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Government launches campaign to revitalise apprenticeship programme

Apprentice numbers are falling despite government's ambitious targets.

Amazon launches ad-funded film and TV streaming on IMDb
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Amazon launches ad-funded film and TV streaming on IMDb

Freedive service offers alternative to subscription-based streaming models.

M&S celebrates dropping 'blockbuster' Christmas ad
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M&S celebrates dropping 'blockbuster' Christmas ad

Retailer says focusing on product ads reflects today's consumer.

Aldi's Kevin the Carrot battles parsnip in festive campaign
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Aldi's Kevin the Carrot battles parsnip in festive campaign

Aldi's Christmas mascot is depicted battling an evil parsnip

John Lewis runs first out-of-home campaign bought in real time
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John Lewis runs first out-of-home campaign bought in real time

Executions will promote Home Solutions from the retailer.

Creative Equals launches 'returners' programme
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Creative Equals launches 'returners' programme

The scheme targets women returning to work after an extended break.

Pinterest appoints Andrea Mallard as first CMO
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Pinterest appoints Andrea Mallard as first CMO

Mallard has 20 years of experience in the retail sector.

McCann London promotes Sanjiv Mistry and Jamie Mietz
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McCann London promotes Sanjiv Mistry and Jamie Mietz

The pair will be creative chiefs at McCann's Microsoft unit.

ITV hires Micro Focus chief financial officer Chris Kennedy
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ITV hires Micro Focus chief financial officer Chris Kennedy

Kennedy is due to join broadcaster in February.

Public Health England quit smoking campaign avoids 'cold turkey' message
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Public Health England quit smoking campaign avoids 'cold turkey' message

Advertising activity for annual push promotes new 'personal quit plan' tool.

Y&R poaches Iris' Sophie Lewis to be CSO in reboot
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Y&R poaches Iris' Sophie Lewis to be CSO in reboot

Lewis takes over from Emily James, who is setting up a freelance practice.

ITV and Dunelm in dating and homemaker show tie-up
Pablo appoints Inferno co-founder Tim Doust as chair
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Pablo appoints Inferno co-founder Tim Doust as chair

Agency also makes appointments from Grey and Ogilvy.

Cheil Europe relaunches with customer experience proposition
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Cheil Europe relaunches with customer experience proposition

Restructure will create five divisions within the group.

Sky and Netflix partner for 'ultimate' on-demand TV package
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Sky and Netflix partner for 'ultimate' on-demand TV package

New subscription pack allows Sky Q customers to access Netflix content.

Mastercard signs up as first global sponsor of League of Legends esport
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Mastercard signs up as first global sponsor of League of Legends esport

Three-year deal is the first for the Riot Games title.

Ofcom: half of adults support more social media regulation
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Ofcom: half of adults support more social media regulation

Research also found that 45% of people have experienced harm online.