David Benady

Should youth brands shift ad budgets from TV to YouTube?

While YouTube could help reach younger audiences, some question its effectiveness, David Benady writes.

Rich's tenure set to be tested by new free NME

As NME prepares to relaunch as a free title, Time Inc UK's chief executive talks about the future for the rock bible and the publisher.

Brands turn to Snapchat for first dibs on millennials

The relaunched Discover news service dangles that elusive youth market, but challenges abound, David Benady writes

Helen McRae carries on data legacy at Mindshare UK

After years of travelling, Helen McRae is ready to settle down as the head of Mindshare UK. She tells David Benady about the agency's forward-thinking approach on data, content and technology.

ITV and Sky enjoy strong revival in TV advertising

A competitive retail environment has helped ITV, while Sky is focusing on new ways to attract brands.

Pinterest: users will be able to use the ‘buy it’ button to purchase items without leaving the site

Pinterest expands into e-commerce territory

The buyable pin function feels like a natural next step for the site and could transform online shopping.

Family Food Tube: plans brand tie-ups across web and mobile app, as well as with sibling channels

Jamie Oliver boosts YouTube presence with new channel

Family Food Tube and other emerging channels could tempt more brands to look to the platform, David Benady writes.

Budweiser: ‘lost dog’ was the most-shared ad across social media during Super Bowl XLIX

The evolution of social in the 2015 Super Bowl

Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult.

Instagram: attracted 300 million monthly active users around the world at the end of 2014

Instagram steps up advertising offensive

The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.

Ars Technica: founded in 1998 by editor-in-chief Ken Fisher

Condé Nast introduces Ars Technica with native ambitions

It is nearly five years since Condé Nast imported its US tech title Wired to the UK and now the publisher is making another foray into online technology with the local launch of high brow US tech website Ars Technica.

ALS Ice Bucket Challenge: was the social media phenomenon as much about consumers as content? Credit: Getty Images

Sharing on the web: it's an emotional business

The latest Wave survey from UM suggests why brands are still struggling to make content viral.

YouView: Netflix deal means users can access the service more cheaply than via Virgin or Sky

YouView adds Netflix and Sky Sports to its armoury

The Netflix tie-up and arrival of Sky Sports take the service closer to its goal of ten million homes, David Benady writes

Kyncl: ‘We have all the top advertisers, we have a lot of small businesses, and I think people are getting it and are investing in it’

YouTube's Robert Kyncl targets $220bn video ad market

The video platform's content and business operations chief tells David Benady why its ad offering should entice agencies.

Is Snapchat good for advertisers?

Brands will only be able to share content on the app with followers, but potential reach is enormous, asks David Benady.

Jamie Oliver: struck content partnership with Bacardi earlier this year

Jamie Oliver empire courts brands for content tie-ups

Brands are in talks about long-term partnerships with the chef's assets, such as his YouTube channels.

Total data: where creativity meets technology
Children’s TV viewing: decline attributed to the proliferation of tablets and smartphones. Credit: Thinkstock

Traditional TV set losing appeal among children

Four- to 15-year-olds are shunning the TV set. What are the implications for agencies and broadcasters?

Does online advertising have an image problem?

While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.

TV viewing: the medium is losing younger viewers says Claire Enders

Youth are deserting TV, says Claire Enders

TV viewing among younger viewers has declined sharply in the UK, according to industry analyst Claire Enders.

Brand Britain: what does it stand for?