While YouTube could help reach younger audiences, some question its effectiveness, David Benady writes.
As NME prepares to relaunch as a free title, Time Inc UK's chief executive talks about the future for the rock bible and the publisher.
The relaunched Discover news service dangles that elusive youth market, but challenges abound, David Benady writes
After years of travelling, Helen McRae is ready to settle down as the head of Mindshare UK. She tells David Benady about the agency's forward-thinking approach on data, content and technology.
A competitive retail environment has helped ITV, while Sky is focusing on new ways to attract brands.
The buyable pin function feels like a natural next step for the site and could transform online shopping.
Family Food Tube and other emerging channels could tempt more brands to look to the platform, David Benady writes.
The new app promises a targeted audience, but brands must utilise this opportunity with care
Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult.
Net-a-Porter's bimonthly magazine -- with shoppable content -- just turned one. How is its new business model changing fashion shopping?
New platforms offer opportunities beyond established social media channels
Global lead Isabelle Harvie-Watt tells Campaign about the help luxury brands need to crack digital
The elite technology brand is the company's first UK launch since bringing Wired across the Atlantic five years ago
The photo-sharing app wants to convince more brands that it's more than kid's stuff
The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.
The US tech title joins Wired, reflecting the popularity it already enjoys in the UK.
It is nearly five years since Condé Nast imported its US tech title Wired to the UK and now the publisher is making another foray into online technology with the local launch of high brow US tech website Ars Technica.
The latest Wave survey from UM suggests why brands are still struggling to make content viral.
The Netflix tie-up and arrival of Sky Sports take the service closer to its goal of ten million homes, David Benady writes
Publishers must decide whether they want to play ball with the social network's content plans