While YouTube could help reach younger audiences, some question its effectiveness, David Benady writes.
As NME prepares to relaunch as a free title, Time Inc UK's chief executive talks about the future for the rock bible and the publisher.
The relaunched Discover news service dangles that elusive youth market, but challenges abound, David Benady writes
After years of travelling, Helen McRae is ready to settle down as the head of Mindshare UK. She tells David Benady about the agency's forward-thinking approach on data, content and technology.
A competitive retail environment has helped ITV, while Sky is focusing on new ways to attract brands.
The buyable pin function feels like a natural next step for the site and could transform online shopping.
Family Food Tube and other emerging channels could tempt more brands to look to the platform, David Benady writes.
Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult.
The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.
It is nearly five years since Condé Nast imported its US tech title Wired to the UK and now the publisher is making another foray into online technology with the local launch of high brow US tech website Ars Technica.
The latest Wave survey from UM suggests why brands are still struggling to make content viral.
The Netflix tie-up and arrival of Sky Sports take the service closer to its goal of ten million homes, David Benady writes
The video platform's content and business operations chief tells David Benady why its ad offering should entice agencies.
Brands will only be able to share content on the app with followers, but potential reach is enormous, asks David Benady.
Brands are in talks about long-term partnerships with the chef's assets, such as his YouTube channels.
Four- to 15-year-olds are shunning the TV set. What are the implications for agencies and broadcasters?
While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.
TV viewing among younger viewers has declined sharply in the UK, according to industry analyst Claire Enders.