The potential of programmatic technology for the out of home (OOH) market has intrigued advertisers for years. Serving ads for sun block when the temperature rises, and promoting brollies when the skies open are some of the more obvious possibilities, but there are many more innovative ways to activate creative as the technology allows for more sophisticated triggering of campaigns.
Influencer marketing is the new force in the attention economy. But how can brands skill-up to get the best out of it?
What will stick from the great digital transformation? Campaign editor-in-chief Gideon Spanier gauges opinion among marketers
This year's awards look to bring the industry together again.
New tools from CNN can protect brands in a news environment while also aligning them with positive, brand-suitable content
Advertising will lead the way in building back better
Entries for the Thinkbox TV Planning Awards 2021 are now open
Campaign's first UK Female Frontier Awards honoured ground-breaking women in marketing, media and advertising, but begged the question, in 2020, why is it still important to champion women?
The capabilities and potential of addressable TV cannot be ignored, says Freewheel's Jamie Caras
Ignore the doom-sayers was the overriding message from Campaign's TV Advertising Summit.
Whether it's about brand, experience or even value exchange, employees' attitudes, and how they're managed, can point the way...
Responsibility, trust and growth are firmly at the heart of advertising's new mission. Here are the key action points from the Advertising Association's annual LEAD summit
Campaigns that hit targets for impressions, clicks and views don't always convert to sales - but a new approach to conversational commerce is promising to close the gap between marketing and sales
"We are headed towards a world where all TV and media will be addressable, so we need to start to think now about how we plan, buy, and optimise differently." So says Lara Izlan, director advertising data & analytics at ITV, summing up why she - and 200 others - came together for Xandr's inaugural Connect event in London
With the country living through tumultuous times, brands have their work cut out. Can they de-risk their activities and still reap the rewards?
Heavy users of technology, they are actively in the market for new tech and keen to purchase new products They spend more than 15 hours per week out of home
Brands talk the talk when it comes to the value of quality content in media but don't always follow through with their actions. Campaign brought brands and agencies together to interrogate why - and how to close the gap
Commercial radio is at an all-time high