Stuart Derrick

"Creativity is about micro-moments"
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"Creativity is about micro-moments"

How can brands use today's more innovative tools to flex their creativity online while remaining safe and in control?

Beyond the Fyre: making influencer marketing work
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Beyond the Fyre: making influencer marketing work

The talent, the tech provider and the agencies talk influencer marketing with Caroline Flack

Would AI lie to you?
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Would AI lie to you?

Advertising Week Europe session debates truth and myth around AI

"Outclass and out-shout" - How the UK ad industry is faring globally
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"Outclass and out-shout" - How the UK ad industry is faring globally

Britain's enviable track record in commercial creativity speaks volumes but now is the time to shout much louder on the worldwide stage

How looking outside of London will boost growth in advertising
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How looking outside of London will boost growth in advertising

The LEAD 2018 asked big questions about post-Brexit strategies for advertising. What can be done at home, particularly outside of London, to boost growth? And how can the industry tackle one of the biggest threats to growth - trust?

Why advertising must look beyond Brexit
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Why advertising must look beyond Brexit

The LEAD 2018 summit brought into sharp focus post-Brexit priorities and strategies for advertising. How can the industry begin to look beyond Europe to the global market?

What are the robots missing?
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What are the robots missing?

With automation taking over more of the advertising process, could we be forgetting something crucial?

Create culture, not noise
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Create culture, not noise

Working at the heart of Omnicom Media Group UK, Drum has refocused its approach to become a creator of innovative brand culture

The Art of Storytelling: happy ever after?
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The Art of Storytelling: happy ever after?

Make up a story if you must, but never fake authenticity: people prefer honest brands

Original content matters
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Original content matters

Audiences are still in love with TV... and commercial programming is at the forefront of popular, successful and engaging shows. They've just got to be good

The art of attention in the digital age
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The art of attention in the digital age

Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture

How do we solve a problem like creativity?
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How do we solve a problem like creativity?

Marketers, creatives and media owners were invited by Posterscope to discuss out-of-home creativity. Campaign's Stuart Derrick listened in

What does it mean to be an Interconnected Marketer?
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What does it mean to be an Interconnected Marketer?

From agency synergies to seamless CX, the key is interconnected thinking...

Simplicity sells the luxury dream
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Simplicity sells the luxury dream

In an ever-more complex world, brands have to hone and deliver a message simply. Brand consultancy Siegel+Gale hosts an evening at The Arts Club in London's Mayfair to find out how luxury brands can rise to the challenge.

Data - the secret of success is quality not quantity
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Data - the secret of success is quality not quantity

As part of an ongoing series looking into marketing effectiveness, Marketing (www.marketingmagazine.co.uk) and Canon are taking an exclusive look at the key trends that are influencing the most successful and effective marketing work.

Interconnected: Better Together
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Interconnected: Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

Interconnected: And all points in between
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Interconnected: And all points in between

Interconnectedness describes a new, technologically driven relationship between brands, consumers and media. What does it mean for marketing? By Stuart Derrick

Luxury brands look to a simple future
Creating at the speed of culture
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Creating at the speed of culture

As befits Bob Greenberg's evolutionary agency, R/GA London is eschewing established ways of working and traditional campaign timelines to enable clients to flourish in the connected age.

Inside... Razorfish
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Inside... Razorfish

In the past year, Razorfish has burst on to the London advertising scene, scooping ten new-business wins and numerous creative awards. In the first of a new Inside series, Campaign went along to find out what has got into this formerly quiet digital agency.