Stuart Derrick

Campaign UK Female Frontier Awards 2020: Best foot forward

Campaign UK Female Frontier Awards 2020: Best foot forward

Campaign's first UK Female Frontier Awards honoured ground-breaking women in marketing, media and advertising, but begged the question, in 2020, why is it still important to champion women?

4 milestones to make addressable linear TV a success

4 milestones to make addressable linear TV a success

The capabilities and potential of addressable TV cannot be ignored, says Freewheel's Jamie Caras

What Marketing can learn from HR: Big Questions Live

What Marketing can learn from HR: Big Questions Live

Whether it's about brand, experience or even value exchange, employees' attitudes, and how they're managed, can point the way...

Why responsible advertising is everyone's business

Why responsible advertising is everyone's business

Responsibility, trust and growth are firmly at the heart of advertising's new mission. Here are the key action points from the Advertising Association's annual LEAD summit

Let's have a conversation: why direct brand engagement will improve conversions

Let's have a conversation: why direct brand engagement will improve conversions

Campaigns that hit targets for impressions, clicks and views don't always convert to sales - but a new approach to conversational commerce is promising to close the gap between marketing and sales

Programmatic: where are we now?

Programmatic: where are we now?

"We are headed towards a world where all TV and media will be addressable, so we need to start to think now about how we plan, buy, and optimise differently." So says Lara Izlan, director advertising data & analytics at ITV, summing up why she - and 200 others - came together for Xandr's inaugural Connect event in London

How to de-risk the future in uncertain times

How to de-risk the future in uncertain times

With the country living through tumultuous times, brands have their work cut out. Can they de-risk their activities and still reap the rewards?

Digital cities for digital citizens

Digital cities for digital citizens

Heavy users of technology, they are actively in the market for new tech and keen to purchase new products They spend more than 15 hours per week out of home

What brands say - and what they do

What brands say - and what they do

Brands talk the talk when it comes to the value of quality content in media but don't always follow through with their actions. Campaign brought brands and agencies together to interrogate why - and how to close the gap

Heard radio's good news story?

Heard radio's good news story?

Commercial radio is at an all-time high

"Creativity is about micro-moments"

"Creativity is about micro-moments"

How can brands use today's more innovative tools to flex their creativity online while remaining safe and in control?

Beyond the Fyre: making influencer marketing work

Beyond the Fyre: making influencer marketing work

The talent, the tech provider and the agencies talk influencer marketing with Caroline Flack

Would AI lie to you?

Would AI lie to you?

Advertising Week Europe session debates truth and myth around AI

"Outclass and out-shout" - How the UK ad industry is faring globally

"Outclass and out-shout" - How the UK ad industry is faring globally

Britain's enviable track record in commercial creativity speaks volumes but now is the time to shout much louder on the worldwide stage

How looking outside of London will boost growth in advertising

How looking outside of London will boost growth in advertising

The LEAD 2018 asked big questions about post-Brexit strategies for advertising. What can be done at home, particularly outside of London, to boost growth? And how can the industry tackle one of the biggest threats to growth - trust?

Why advertising must look beyond Brexit

Why advertising must look beyond Brexit

The LEAD 2018 summit brought into sharp focus post-Brexit priorities and strategies for advertising. How can the industry begin to look beyond Europe to the global market?

What are the robots missing?

What are the robots missing?

With automation taking over more of the advertising process, could we be forgetting something crucial?

Create culture, not noise

Create culture, not noise

Working at the heart of Omnicom Media Group UK, Drum has refocused its approach to become a creator of innovative brand culture

The Art of Storytelling: happy ever after?

The Art of Storytelling: happy ever after?

Make up a story if you must, but never fake authenticity: people prefer honest brands

Original content matters

Original content matters

Audiences are still in love with TV... and commercial programming is at the forefront of popular, successful and engaging shows. They've just got to be good