Campaign's first UK Female Frontier Awards honoured ground-breaking women in marketing, media and advertising, but begged the question, in 2020, why is it still important to champion women?
The capabilities and potential of addressable TV cannot be ignored, says Freewheel's Jamie Caras
Whether it's about brand, experience or even value exchange, employees' attitudes, and how they're managed, can point the way...
Responsibility, trust and growth are firmly at the heart of advertising's new mission. Here are the key action points from the Advertising Association's annual LEAD summit
Campaigns that hit targets for impressions, clicks and views don't always convert to sales - but a new approach to conversational commerce is promising to close the gap between marketing and sales
"We are headed towards a world where all TV and media will be addressable, so we need to start to think now about how we plan, buy, and optimise differently." So says Lara Izlan, director advertising data & analytics at ITV, summing up why she - and 200 others - came together for Xandr's inaugural Connect event in London
With the country living through tumultuous times, brands have their work cut out. Can they de-risk their activities and still reap the rewards?
Heavy users of technology, they are actively in the market for new tech and keen to purchase new products They spend more than 15 hours per week out of home
Brands talk the talk when it comes to the value of quality content in media but don't always follow through with their actions. Campaign brought brands and agencies together to interrogate why - and how to close the gap
Commercial radio is at an all-time high
How can brands use today's more innovative tools to flex their creativity online while remaining safe and in control?
The talent, the tech provider and the agencies talk influencer marketing with Caroline Flack
Advertising Week Europe session debates truth and myth around AI
Britain's enviable track record in commercial creativity speaks volumes but now is the time to shout much louder on the worldwide stage
The LEAD 2018 asked big questions about post-Brexit strategies for advertising. What can be done at home, particularly outside of London, to boost growth? And how can the industry tackle one of the biggest threats to growth - trust?
The LEAD 2018 summit brought into sharp focus post-Brexit priorities and strategies for advertising. How can the industry begin to look beyond Europe to the global market?
With automation taking over more of the advertising process, could we be forgetting something crucial?
Working at the heart of Omnicom Media Group UK, Drum has refocused its approach to become a creator of innovative brand culture
Make up a story if you must, but never fake authenticity: people prefer honest brands
Audiences are still in love with TV... and commercial programming is at the forefront of popular, successful and engaging shows. They've just got to be good