How can brands use today's more innovative tools to flex their creativity online while remaining safe and in control?
The talent, the tech provider and the agencies talk influencer marketing with Caroline Flack
Advertising Week Europe session debates truth and myth around AI
Britain's enviable track record in commercial creativity speaks volumes but now is the time to shout much louder on the worldwide stage
The LEAD 2018 asked big questions about post-Brexit strategies for advertising. What can be done at home, particularly outside of London, to boost growth? And how can the industry tackle one of the biggest threats to growth - trust?
The LEAD 2018 summit brought into sharp focus post-Brexit priorities and strategies for advertising. How can the industry begin to look beyond Europe to the global market?
With automation taking over more of the advertising process, could we be forgetting something crucial?
Working at the heart of Omnicom Media Group UK, Drum has refocused its approach to become a creator of innovative brand culture
Make up a story if you must, but never fake authenticity: people prefer honest brands
Audiences are still in love with TV... and commercial programming is at the forefront of popular, successful and engaging shows. They've just got to be good
Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture
Marketers, creatives and media owners were invited by Posterscope to discuss out-of-home creativity. Campaign's Stuart Derrick listened in
From agency synergies to seamless CX, the key is interconnected thinking...
In an ever-more complex world, brands have to hone and deliver a message simply. Brand consultancy Siegel+Gale hosts an evening at The Arts Club in London's Mayfair to find out how luxury brands can rise to the challenge.
As part of an ongoing series looking into marketing effectiveness, Marketing (www.marketingmagazine.co.uk) and Canon are taking an exclusive look at the key trends that are influencing the most successful and effective marketing work.
With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick
Interconnectedness describes a new, technologically driven relationship between brands, consumers and media. What does it mean for marketing? By Stuart Derrick
As befits Bob Greenberg's evolutionary agency, R/GA London is eschewing established ways of working and traditional campaign timelines to enable clients to flourish in the connected age.
In the past year, Razorfish has burst on to the London advertising scene, scooping ten new-business wins and numerous creative awards. In the first of a new Inside series, Campaign went along to find out what has got into this formerly quiet digital agency.