Adherence to marketing and technology best practice is important within an organisation, but cannot be allowed to become a drag on the agility of the business, writes Graham Oakes.
Marketers need to develop the ability to observe issues affecting their brand, use that information to develop a strategy, then act decisively at a pace to match their customers, writes Graham Oakes.
This concept, whereby billions of everyday objects might 'talk' to each other, raises a host of possibilities for brands and marketers
'The cloud' requires a shift in organisations that use it, from managing efficiency to managing abundant computing resources.
Not only can IT security be breached easily, but it also starves companies of customer contact
The proliferation of data, in terms of variety as well as volume, poses a daunting challenge for marketers.
Building a strong business case for investment in a technology project will help all those participating within your organisation and make it more effective. Graham Oakes offers some dos and don'ts.