Graham Oakes

Graham Oakes is a technology consultant. He can be contacted via www.grahamoakes.co.uk or graham@grahamoakes.co.uk. His book 'Project Reviews, Assurance and Governance' is published by Gower.

Brand agility must not be sacrificed in the name of best practice
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Brand agility must not be sacrificed in the name of best practice

Adherence to marketing and technology best practice is important within an organisation, but cannot be allowed to become a drag on the agility of the business, writes Graham Oakes.

Pause, observe and take decisive action in the social universe
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Pause, observe and take decisive action in the social universe

Marketers need to develop the ability to observe issues affecting their brand, use that information to develop a strategy, then act decisively at a pace to match their customers, writes Graham Oakes.

Tech: The power of the 'Internet of Things'
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Tech: The power of the 'Internet of Things'

This concept, whereby billions of everyday objects might 'talk' to each other, raises a host of possibilities for brands and marketers

The cloud: it's not about technology, but economics
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The cloud: it's not about technology, but economics

'The cloud' requires a shift in organisations that use it, from managing efficiency to managing abundant computing resources.

Tech: Don't shut out customers with IT security
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Tech: Don't shut out customers with IT security

Not only can IT security be breached easily, but it also starves companies of customer contact

What Big Data means to marketers, and how to handle it
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What Big Data means to marketers, and how to handle it

The proliferation of data, in terms of variety as well as volume, poses a daunting challenge for marketers.

What's the difference between an IT project and bungee jumping?
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What's the difference between an IT project and bungee jumping?

Building a strong business case for investment in a technology project will help all those participating within your organisation and make it more effective. Graham Oakes offers some dos and don'ts.