John V Willshire

Forget SXSW, it's time brands looked elsewhere for exciting new things

Forget SXSW, it's time brands looked elsewhere for exciting new things

I have always enjoyed reading and listening to the chatter about SXSW from a distance.

Foursquare: what happens after hype turns to cynicism

Foursquare: what happens after hype turns to cynicism

After the initial rush of enthusiasm for a technology, product or service has subsided, brands and consumers alike can re-evaluate and adapt to use them most effectively, writes John V Willshire.

Tech: 3D is a technology without vision

Tech: 3D is a technology without vision

In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.

Tech: Smart TV or idiot box?

Tech: Smart TV or idiot box?

Buying a television is no longer about screen size or resolution, and manufacturers must strive to make their TVs as 'smart' as tablets and other devices

Tech: How brands could learn from the Vikings

Tech: How brands could learn from the Vikings

Everyone involved in social networking - users, brands and the networks - is learning as they go, but it doesn't mean having to stick with one option if it's clearly not worth your while.

Tech: The Internet of Things

Tech: The Internet of Things

Explaining the concept of 'The Internet of Things' is difficult, writes John V Willshire, but it revolves around how the maker creates something and the customer brings it to life.

Charging for wi-fi? You might as well try to charge for air

Charging for wi-fi? You might as well try to charge for air

Brands from Virgin Media on the London Underground to my local barber are giving it away.

Tech: Be spectacular to get noticed

Tech: Be spectacular to get noticed

Brands must opt for the compelling if they hope to use technology to get consumers' attention

Marketers must do better than simply slap a QR code on ads

Marketers must do better than simply slap a QR code on ads

The QR code has been a useful tool, but often poorly implemented and frustrating for users. Where is its more intuitive and compelling successor?

Why retailers should set store by data visualisation

Why retailers should set store by data visualisation

High-street chains should make greater use of data that 'lives' in the shop to improve how they communicate with consumers and staff.